The 115 Best Company Slogans and Taglines of All Time

Imagine you’ve been trying to build a brand for years — but still, no one really knows about it. 

And…even if someone knows your brand’s name, they’re not really sure what it’s about, or what you do!

This is the risk of inadequate slogans and taglines, and yes — it’s more severe than it seems. 

When you hear the words “I’m lovin’ it.”, the first thing that comes to mind is probably McDonald’s. 

This is because McDonald’s put a lot of effort into making a powerful slogan and built their marketing around it appropriately. Their slogan is recognizable, simple, and above all — catchy!

Well, if you want your brand to create a slogan that is as influential as this one, you need to learn from the best. 

So, here, we’ve collected 115 of the best slogans we could find, analyzed the 15 very best, and offered some tips on how you can make a great slogan yourself!

Top 15 best company slogans and taglines

While many companies have great slogans that are still stuck in our heads, these are our top 15 — the best-written and most famous company slogans that we think excel in every category.

Levi’s: “Quality never goes out of style.”

Levi’s hit the mark with this clear and clever slogan. It assures the customer of the most important thing — however fashion changes, for Levi’s, quality always comes first.

Take note of the emphasis on “quality” in this slogan. It’s the first word you read, and it’s the word you come back to after seeing the rest of the sentence. It seems they put as much care into the quality of this slogan as they do in their products.

Netflix: “See what’s next.”

This slogan perfectly encapsulates the spirit of watching Netflix. It’s simple, but it still manages to speak to the company’s goals, as well as the customers’ needs.

Watching Netflix, you will always find yourself wanting to “see what’s next” — whether it’s one more episode or a new movie. At the same time, Netflix is asking you to check out when the next big show or movie will be available to watch.

MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

Emotional slogans that appeal to human core values are very effective — and MasterCard uses this appeal in a rather smart way.

Its slogan starts with a message all of us can get behind, which highlights the only part of life where MasterCard isn’t usable. And then it boldly reassures us it can help with everything else.

By accepting a flaw — that isn’t actually a flaw, as it’s not MasterCard’s intended use — the slogan highlights the following statement even more.

Red Bull: “Red Bull gives you wings.”

What does it feel like to have a surge of energy? The answer to this question is exactly what an energy drink company should take advantage of — and Red Bull did just that.

Not only does this slogan simply and creatively invoke the feeling of elation when using the product, but it also gives way to some pretty creative and fun Red Bull commercials and ads. Coupled with their signature animation style, this slogan is bound to get stuck in your head.

IMAX: “Think big.”

IMAX brought us an evolution in the film industry. Thanks to IMAX, we can watch movies of a quality we’ve never seen before. It’s only appropriate that their slogan reflects this innovative spirit.

Emotionally, it does just that — thinking big can refer to seeking knowledge and innovation. But, it’s also a bit of a wordplay, as we see movies on a “big” screen. So, it creates a semantic connection that appeals to customers.

Lay’s: “Betcha can’t eat just one.”

Here’s a slogan that knows its customers well. A simple message that rings true to everyone’s experience with Lay’s product — potato chips.

It also serves as a subtle challenge to the reader, like a call to action, daring the customer to try the product. Coupled with a casual tone and a direct approach, it makes for one of the best company slogans of all time.

Airbnb: “Belong anywhere.”

Airbnb uses its slogan perfectly to show the experience it wants to give to its customers. And, just 2 words were more than enough for that message.

First, to “belong” is to feel at home — and that’s exactly how Airbnb wants its customers to feel when they reside in a rented property.

Second, “anywhere” implies that Airbnb offers services worldwide. Concise and effective!

Ferrari: “We are the competition.”

Ferrari decided to go for a bold statement that resonates with what the customers want out of it — a powerful car. As Ferrari was first made to be a race car, competition is resonant with the brand itself.

Besides that, the word “competition” implies something to be wary of, to look out for, and very often — the standard a brand sets for others to reach. Ferrari, in their slogan, claims to be just this and promises the quality worthy of such a name.

Samsung: “Do what you can’t.”

Samsung made a slogan that wants their customers to know just what the product is offering, while still hitting a personal note. 

We use smartphones for many different things, like taking photos, communicating, scheduling, etc. Listing all of them, or picking some of them as the most important ones for a slogan, would not be optimal. 

So, Samsung thought of a creative way to tell us what we can use the product for — without listing every single little use case.

Kodak: “Share moments. Share life.”

This is an example of an expertly used emotional note in a slogan.

Kodak decided to touch on the main reason we take photos. They pull the strings on our nostalgia and our wish to commemorate important moments in our lives. 

The tone of the slogan serves as a call to action. It invites you to use Kodak’s products to fulfill these emotions that the slogan made you feel.

KitKat: “Have a break. Have a KitKat.”

KitKat cleverly mixes knowing your audience with some wordplay for a fun and memorable slogan.

They went back to what the product was all about — having a snack. A great excuse to jog over to the vending machine and take a short break.

Additionally, the fact that you should break the chocolate bar when you open it gives the slogan that wordplay kick it needs and boosts it into our top 15.

PlayStation: “Live in your world. Play in ours.”

Hitting a similar note as the MasterCard slogan, PlayStation aims to first connect to its audience emotionally.

However, this works out even more in PS’s favor, as a lot of its player base is already emotionally attached to their favorite games.

Then, they nail it by emphasizing the clear purpose of their service, which doubles as a call to action. 

IKEA: “The wonderful everyday.”

Trying to connect to your audience on an emotional level while conveying what your product is for is rather challenging — unless you’re IKEA.

They emulate something that everyone wants — for every day to be wonderful. 

And where will you spend that every day? In your home, filled with IKEA’s wonderful furniture. Their promise is tall but effective.

Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”

Maybelline makes a bold and straightforward promise in this slogan. They will make you beautiful and special, but it’ll look natural — it’ll look like it’s you.

As they take this stance, they connect the audience being special with their product being special, and blur the line between the two. 

Spice it up with a bit of wordplay, and Maybelline has a slogan that nearly everyone has heard at some point.

Washington Post: “Democracy dies in darkness.”

A news organization is bound to have a great slogan, and The Washington Post does not disappoint. It’s a blunt and simple declarative sentence that tells you exactly why their newspaper is important.And we think that’s what makes it stand out. Instead of leaving an impression or establishing an emotional connection, this slogan lets the audience know why this company needs to exist. That’s what makes it so powerful!

Empower your team with Plaky

Top 100 company slogans and taglines to learn from

Even though the 15 slogans above are crème de la crème, we’ve found 100 more catchy slogans that still serve as amazing marketing tools for their respective brands.

We’ve also further divided them into categories — not every slogan serves the same purpose, after all.

Hopefully, this will help you zoom in on the kind of slogan that’s right for your company.

42 famous company slogans

To start with the broadest category, these are slogans that are simply effective. They did their job and pushed the companies they represent to new heights of memorability.

Brand or product name	Company slogan
VISA	“Everywhere you want to be.”
Microsoft	“Be what’s next.”
Electronic Arts	“We exist to inspire the world to play.”
Purina	“Your pet, our passion.”
Nokia	“Connecting people.”
De Beers	“A diamond is forever.”
Nike	“Just do it.”
Apple	“Think different.”
Target	“Expect more. Pay less.”
L’Oréal	“Because you’re worth it.”
Vrbo	“We have a place for everyone.”
TikTok	“Make every second count.”
United Airlines	“Fly the friendly skies.”
Walmart	“Save money. Live better.”
Puma	“We are forever faster.”
Gillette	“The best a man can get.”
Canon	“See what we Mean.”
Amazon	“Work hard. Have fun. Make history.”
Philips	“Innovation and you.”
Disneyland	“The happiest place on Earth.”
Google	“Do the right thing.”
American Express	“Don’t live life without it.”
UPS	“What can brown do for you?”
Dollar Shave Club	“Shave time. Shave money.”
The New York Times	“All the news that’s fit to print.”
Uber	“Move the way you want.”
Vans	“Off the wall.”
Reebok	“Be more human!”
Adidas	“Impossible is nothing.”
Avis	“We try harder.”
Canon	“See impossible.”
Chanel	“Share the fantasy.”
Spotify	“Music for every mood.”
MasterCard	“Priceless.”
Huawei	“Dreams inspire creativity.”
Pampers	“Peaceful nights, playful days.”
eBay	“Buy it. Sell it. Love it.”
Panasonic	“A better life, a better world.”
HP	“Keep reinventing.”
Dell	“Every little thing is everything.”
Discovery	“Explore your world.”
Starbucks	“Coffee that inspires.”

13 funny company slogans

Sometimes, a good way to connect with your audience is to make them laugh. After all, a good joke is often easy to remember!

Brand or product name	Company slogan
FedEx	“When it absolutely, positively has to be there overnight.”
Camel	“I’d walk a mile for a Camel.”
Meow Mix	“Tastes so good, cats ask for it by name.”
Ronseal	“It does exactly what it says on the tin.”
Facebook	“It’s free and always will be!”
Verizon	“Can you hear me now?”
Kay Jewelers	“Every kiss begins with Kay.”
Nintendo 64	“Get N or get out.”
Colgate	“Cleans more than just teeth.”
Citibank	“The Citi never sleeps.”
Chick-fil-A	“Eat mor chikin.”
Wendy’s	“Where’s the beef?”
M&M	“Melts in your mouth, not in your hands.”

Try Plaky today

13 car company slogans

Making vehicles presents a unique challenge. You want to emulate the values behind your product while staying unique compared to your competition — which is also trying to emulate similar emotions. 

Still, these 13 companies do an excellent job with their slogans.

Brand or product name	Company slogan
Porsche	“There is no substitute.”
Harley Davidson	“American by birth. Rebel by choice.”
Toyota	“Let’s go places.”
John Deere	“Nothing runs like a Deere.”
Ford	“Built to last.”
BMW	“The ultimate driving machine.”
Jaguar	“Own a Jaguar at the price of a car.”
Mercedes Benz	“The best or nothing.”
Lexus	“The relentless pursuit of perfection.”
Mazda	“Zoom Zoom”
Hyundai	“Better drives us.”
Kia	“Movement that inspires.”
Caterpillar	“Let’s do the work.”

24 food company slogans

Whether it’s fast food, drinks, or snacks, food slogans help companies easily connect with their audience — as most of them probably already like the product, or its ingredients. 

But with their creativity, innovation, and that bit of pizzazz, these 24 impressed us the most.

Brand or product name	Company slogan
Skittles	“Taste the rainbow.”
Taco Bell	“Think outside the bun.”
Kentucky Fried Chicken	“Finger lickin’ good.“
Burger King	“Have it your way.”
Dunkin’ Donuts	“America runs on Dunkin’.”
McDonald’s	“I’m lovin’ it.”
Coca-Cola	“Open happiness.”
Heineken	“Open your world.”
Goldfish	“The snack that smiles back.”
Gatorade	“Is it in you?”
Pepsi	“The choice of a new generation.”
Hershey’s	“Pure happiness.”
Olive Garden	“When you’re here, you’re family.”
Cinnamon Toast Crunch	“Crave those crazy squares.”
Outback Steakhouse	“No rules, just right.”
Mountain Dew	“Do the Dew.”
Red Lobster	“Seafood differently.”
Bounty	“The quicker picker upper.”
Pringles	“Once you pop, the fun don’t stop.”
Dairy Queen	“Happy tastes good.”
Budweiser	“King of Beers.”
Nescafé	“It all starts with a Nescafé.”
Trix Cereal	“Trix are for kids.”
Sprite	“Obey your thirst.”

Sign up for Plaky today

8 insurance company slogans

Offering coverage for potential damages means that your audience needs to trust you. You want to present your brand as reliable — maybe even as a friend. These 8 brands navigate this notion expertly.

Brand or product name	Company slogan
Geico	“So easy, a caveman could do it.”
Allstate	“You’re in good hands.”
Union Direct	“The home of home insurance.”
State Farm	“Like a good neighbor, State Farm is there.”
MetLife	“Navigating life together.”
Progressive	“Progressive is for all.”
USAA	“We know what it means to serve.”
Axa	“Know you can.”

What is a slogan?

A slogan is a catchphrase that a brand or an organization uses in a marketing campaign. It can range from just a few words to a couple of sentences, but slogans are usually kept short so that they’re catchy and memorable.

You should use slogans to affirm your brand identity, connect with customers, and create a memory thread between the slogan, the brand, and the product. 

However, a slogan shouldn’t just tell the customers what your brand is all about. It should show them, using language, words, and associations to create a recognizable image of the brand in the mind of whoever reads it.

Slogan vs tagline — what’s the difference?

A slogan is used specifically for a marketing campaign, while a tagline represents the brand as a whole. 

A slogan will accompany a new product or service, appearing on billboards or commercials during the campaign. But, after the campaign is over, the slogan likely won’t be used again.

A tagline is more long-term, and it’s used to create an association with the brand in the consumer’s mind. 

However, they do share some similarities — both brand slogans and taglines are used for marketing and are catchy phrases and sentences meant to become memorable to the target audience.

For example, EA uses “Fueled by passion. Driven by innovation.” as their tagline, but they also have had different slogans over the years — like “Challenge everything” or the above mentioned “We exist to inspire the world to play.”

So, while a tagline and a slogan are similar, the main difference is in their lifespan.

How to choose a slogan for your business

Choosing the right slogan can be a difficult task, and like many writers, you might be stuck at the very beginning.

Still, these tips should make the process much easier:

• Have frequent brainstorming sessions — the best way to come up with a business slogan is to brainstorm relentlessly. It’s good to have multiple brainstorming sessions, as each one will probably yield better and better slogan ideas.
• Know your brand — to get a slogan that accurately represents your brand, you must get to its roots. What values does your brand stand for? What do you hope to achieve? What makes you stand out? What’s your business motto? The answers to these questions will lead you to a quality slogan.
• Make it catchy — more than anything, you want people to remember your slogan. You want them to hear it and think of your brand. This step is crucial for posting your slogan on social media.
• Make it simple — if you make your slogan too long or too complicated, it’ll be neither catchy nor memorable. It doesn’t matter how well it aligns with your brand identity, or how clever it is when you finally read it. If it isn’t simple, it probably won’t work.
• Know your customer — just knowing your brand isn’t enough, though. Similarly to making a product or service, when you create a slogan, you need to know who it’s aimed at. So, research your customer base thoroughly so that you know what kind of language will resonate with them.

How to build your brand with ease? Try Plaky

As mentioned, slogans are used in marketing campaigns. But, a marketing campaign requires a lot more work than just creating a slogan.

While creativity is a key factor too, proper organization is a must to ensure that all your marketing campaign tasks are done well — and that the slogan fits perfectly with the rest of your marketing efforts.

Luckily, to improve your marketing campaign’s organization — and increase its chances of success — you can use Plaky. 

As a project management tool, Plaky offers a number of task management features, with plenty of customization options and a robust free plan.

In fact, with the free plan, you get unlimited users, spaces, boards, and items — as well as access to various Plaky features that are essential to marketing campaign management, like:

• Unlimited Table and Kanban views — examine key project data in a number of ways,
• A customized summary row — instantly summarize key information for easier interpretation, and
• A 7-day activity log — stay in the loop regarding all task changes.

Plaky also offers plenty of templates to help you — like the marketing strategy template, which you can use to set up your marketing campaign with ease. 

Try our marketing strategy template

This template gives you a full overview of your marketing tasks, divided by quarters.

You can use the fully customizable fields to adapt the template to your project’s exact requirements — set custom statuses and tags, define deadlines and timelines, and even attach relevant files to your cards (i.e., tasks). 

The summary row at the bottom also serves as a great reminder of your team’s efficiency and progress.

Try Plaky for free

In Plaky’s template center, you can browse a few other marketing templates, including:

• Content calendar template,
• Design request template,
• Event planning template,
• Social media calendar template, and 
• Video production template.

And once you’re ready to take your marketing campaign projects to a whole new level — check out Plaky’s paid plans. 

Essentially, these give you access to a ton of new features that should ensure smooth campaign running, like:

• Private boards, views, and spaces for keeping sensitive information safe,
• Gantt view for easy task scheduling and progress tracking,
• Conditional coloring for greater data visualization and clarity, and
• Bulk actions for more efficient project management without much manual work! 

Enjoy smooth sailing throughout your marketing campaign. Sign up for a free Plaky account today!

Get started with Plaky