140 Inspiring customer satisfaction quotes to adhere to in your business

Customer satisfaction has become more important than ever before. 

Statistics show that 83% of customers are loyal to brands that provide great customer service.

Therefore, it comes as no surprise that the improvement of customer experience is rapidly becoming a priority for customer service departments, according to a McKinsey 2022 survey on the state of customer care

Many renowned magnates, motivational speakers, and customer service experts highlight the importance of building customer loyalty.

We have put together their business wisdom — collected in the form of quotes — and we are glad to share it with you.

The quotes are divided under specific subheadings, so after we explain what customer satisfaction is, you can expect to read:

  • Top pick customer satisfaction quotes,
  • Customer satisfaction is our top priority quotes,
  • Customer loyalty quotes,
  • Customer experience quotes,
  • Customer service quotes,
  • Customer feedback quotes, and many more.

We have also included some funny and inspirational quotes that you can print out, frame, and hang on a wall of your office as a reminder.

If you are ready, let’s dive in.

140 Inspiring customer satisfaction quotes-cover

What is customer satisfaction?

Customer satisfaction is one of the key metrics that determine the success of any business. It is a fuel that your business runs on. 

Unsatisfied customers equal unsuccessful business — as simple as that.

If your customers are satisfied with your products and services, it is highly likely that they will stay loyal to your company.

That’s why, nowadays, businesses offer different channels and platforms that customers can use to get information or help from customer service representatives.

Business titans have long since recognized customer satisfaction as vital for the success of a business, and we bring you some of the top quotes coming directly from them. 

Top pick customer satisfaction quotes


The business leaders whose quotes we chose as our top picks are highly successful, and their words can serve as golden rules for all of you who are trying to grow your businesses. 

“Let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth.” 

Tony Hsieh, former CEO of Zappos

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”

Steve Jobs, Co-Founder and former CEO of Apple

“Your most unhappy customers are your greatest source of learning.”

Bill Gates, philanthropist and Founder of Microsoft

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton, Founder of Walmart

“If people believe they share values with a company, they will stay loyal to the brand.”

— Howard Schultz, former CEO of Starbucks

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!”

— Connie Elder, Founder and CEO of Peak 10 Skin

“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

— Jeff Bezos, Founder and CEO of Amazon

These leaders clearly know the essence of business inside out. But, we have more wise and witty quotes to share — so let’s check them out.

Customer satisfaction is our top priority quotes

According to a Zendesk 2022 report on the trends in customer service,  81% of customers are more likely to repurchase after a positive customer service experience.

With this in mind, there are many quotes pointing out that satisfied customers come first. We have selected some of them.

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

— Jeff Bezos, Founder and CEO of Amazon

“It’s decisions made and actions taken that prove that the customer commitment is real and not lip service.”

— Jeanne Bliss, speaker and customer experience advisor

“Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”

— Scott Cook, American businessman, Co-Founder of Intuit

“Our greatest asset is the customer! Treat each customer as if they are the only one!”

— Laurice Leitao, Customer Service Professional at SeraCare Life Sciences

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”

— Kerry Stokes, Chairman of the Seven Network

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We strive for stellar customer satisfaction quotes


Achieving a high customer satisfaction score is an uphill struggle. Have a look at some of the quotes expressing the significance of having satisfied customers.

“A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers, and in general be a superstar advocate for your business.”

— Gregory Ciotti, content marketing specialist

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”

— Peter Drucker, management consultant, educator, and author known as the father of management thinking

“I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”

— Niki Lauda, Austrian Formula One driver and aviation entrepreneur

“In business, the idea of measuring what you are doing, picking the measurements that count, like customer satisfaction and performance… you thrive on that.”

— Bill Gates, philanthropist and Founder of Microsoft

Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.”

— Bill Gates, philanthropist and Founder of Microsoft

Customer loyalty quotes

Building brand loyalty has been particularly challenging in recent years. Satisfied customers are the best candidates for loyal customers. Check out our selection of quotes on customer loyalty.

According to Zippia customer loyalty statistics for 2023, an astounding 97% of American consumers have at least one brand they are loyal to, and 75% are likely to opt for another brand with a better loyalty program. 

Keeping customers loyal is a high-maintenance job, so the number of quotes on customer loyalty isn’t surprising. Here are some of them.

“Customer satisfaction is worthless. Customer loyalty is priceless.”

— Jeffrey Gitomer, author and sales trainer

“Repeat business or behavior can be bribed. Loyalty has to be earned.”

— Janet Robinson, American executive, former President and CEO of The New York Times

“Persistence provides a foundation for building loyalty. You have to keep at it. You have to expend energy, constantly, to fight against counterproductive currents and temptations for short-term solutions.”

— Fred Reichheld, author and business strategist

“There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.”

— Shep Hyken, customer service expert, author, blogger, and speaker

“The well-satisfied customer will bring the repeat sale that counts.”

— James Cash Penney, Founder of JCPenney stores

“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”

— Ken Blanchard, leadership and management training provider, author

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

— Chip R. Bell, world-renowned authority on customer loyalty and service innovation

“Satisfied customers will never be loyal to you. They’ll only be satisfied until a competitor does it better.”

— Tony Hsieh, former CEO of Zappos

“If the end result is customer satisfaction, your business will thrive. If the end result is customer loyalty, your business will bloom.”

— Pooja Agnihotri, author of 17 Reasons Why Businesses Fail

Inspirational quotes about customer satisfaction


We have selected some of the most inspiring quotes we have found that you can always remind yourself of if you ever lose interest in providing the best possible customer service.

“I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

— Dr. Maya Angelou, poet, activist, and autobiographer

“Always give people more than what they expect to get.”

— Nelson Boswell, self-help author

“Treat the customer like you would want to be treated. Period!”

— Brad Schweig, VP of Operations, Sunnyland

“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so”

— Mahatma Gandhi, Indian lawyer

“Know what your customers want most and what your company does best. Focus on where those two meet.”

— Kevin Stirtz, author of More Loyal Customers, speaker and trainer

“Your customer doesn’t care how much you know until they know how much you care.”

— Damon Richards, customer care expert

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” 

— Jeff Bezos, Founder and CEO of Amazon

“There is a spiritual aspect to our lives — when we give, we receive — when a business does something good for somebody, that somebody feels good about them!”

— Ben Cohen, Co-Founder of Ben & Jerry’s

“When the customer comes first, the customer will last.” 

— Robert Half, Founder of Robert Half International

“Your talent and the right opportunities open the first few doors, but your attitude opens the rest.”

— Sneh Sharma, Founder and CEO of Ittisa

“Every company’s greatest assets are its customers, because without customers there is no company.”

— Michael LeBoeuf, American business author

Customer experience quotes

No room for mistakes if your goal is a positive customer experience. As per State of the Connected Customer report, 88% of customers say the customer experience they have is just as important as the products and services a certain company provides. 

Let’s see what experts say about customer experience.

“Customer experience is the key business differentiator of the 2020s (and beyond). It is exceptionally difficult to build and sustain a competitive advantage rooted entirely in price, selection, or even quality. But it is entirely possible for a business to be the best in its category at how it makes customers feel.”

— Jay Baer, author, speaker, and customer experience expert

“The key is when a customer walks away, thinking, ‘Wow, I love doing business with them, and I want to tell others about the experience.’”

— Shep Hyken, customer service expert, author, blogger, and speaker

“It comes down to how your customer experiences the brand – and how that brand makes a person feel.”

— Alex Allwood, customer experience management consultant 

“Building a good customer experience does not happen by accident. It happens by design.”

— Clare Muscutt, consultant and CEO of Women in CX

“At the heart of a successful business strategy is a customer experience that is elegantly simple and positive, where consumers are likely to come away satisfied – and return.”

— Andres Angelani, CEO of Softvision

“Today’s consumers are no longer just comparing experiences across competitors, but against the best experience they have ever had.”

— Jeff Epstein, VP of Product Marketing at Comm100

“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”

— Steve Cannon, Vice Chairman of AMB Sports and Entertainment 

“Provide an experience that is both useful, usable, desirable, and differentiated, and you will create demand for your brand and delight your customers.”

— David Armano, strategist, leader, and marketer

Customer experience is the next competitive battleground.” 

— Jerry Gregoire, CIO at Talk Network and former CIO at Dell

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” 

— Jeff Bezos, Founder and CEO of Amazon

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”

— Kevin Stirtz, author of More Loyal Customers, speaker and trainer

“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”

— Patricia Fripp, speaker, author, sales presentation skills trainer, and speech coach

“If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” 

— Mark Perrault, Co-Founder of Rally Stores

“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”

— Valeria Maltoni, writer, speaker and business advisor

“Providing great customer experience is a company-wide commitment that starts with leadership and goes all the way through each level and department. So, it’s not enough to have your customer-facing teams focused on the customers — you need to have the whole organization on board.”

— Jovana Kandic, VP of Customer Experience at CAKE.com

Customer expectations quotes


People are different, and so are their expectations. Meeting those expectations is easier if you put yourself in your customers’ shoes. 

Here are some of the quotes on customer expectations.

“The worst thing you can do is meet expectations one time, fall short another, and exceed every now and then. I guarantee you’ll drive your customers nuts and into the hands of the competition the first chance they get.”

— Ken Blanchard and Sheldon Bowles, authors of Raving Fans

“The first step in exceeding your customer’s expectations is to know those expectations.”

— Roy H. Williams, Founder of Wizard of Ads, and author

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” 

— Richard Branson, Founder of Virgin Group

“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”

— Mike Kuniavsky, author of Observing the User Experience

“Until you understand your customers – deeply and genuinely – you cannot truly serve them.”

— Rasheed Ogunlaru, author, coach, and speaker

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”

— Don Porter, CBE, Co-Founder of MSB

Customer satisfaction short quotes

We have also collected some short and easy-to-memorize quotes on customer satisfaction. Despite being short, they carry a much deeper meaning. Check out our selection.

“Please and thank you are still magic words.”

— Stacy Sherman, speaker, author, and podcaster who launched Doing CX Right podcast

“To the customer, you are the company.”

— Shep Hyken, customer service expert, author, blogger, and speaker

“Unless you have 100% customer satisfaction, you must improve.”

— Horst Schulze, CEO of the Capella Hotel group and Co-Founder of the Ritz-Carlton Hotel

“You can’t delegate growth or customer satisfaction.”

— Jeffrey R. Immelt, former CEO of General Electric

“Make a customer, not a sale.”

— Katherine Barchetti, Founder of K.Barchetti shops

“If you don’t appreciate your customers, someone else will.”

— Jason Langella, marketing entrepreneur and brand builder

“A satisfied customer is the best business strategy of all.”

— Michael LeBoeuf, business author

“Instead of focusing on the competition, focus on the customer.” 

— Scott Cook, American businessman, Co-Founder of Intuit

“It’s easier to love a brand when the brand loves you back.”

— Seth Godin, an entrepreneur, author, and speaker

“What helps people, helps business.” 

— Leo Burnett, advertising executive

“It takes months to find a customer… seconds to lose one.”

— Vince Lombardi, American football coach and executive

“The customer’s perception is your reality.”

— Katie Zabriskie, Founder of Business Training Works and author

Powerful quotes about customer service


As Harvard Business Review reported in one of their articles, 12.8% of customers in the USA complained across industries in the last decade.

A new Calabrio State of the Contact Center 2022 research shows that 97% of consumers and 98% of contact center managers share the opinion that customer service interactions influence whether consumers stay loyal to a brand.

Therefore, quality customer service is a ticket to a long path to acquiring customer satisfaction and loyalty.

Let’s see some of the quotes on customer service.

“Customer service is everything and anything that touches a customer — directly or indirectly. Customer service means servicing customers, and it’s so much more than just solving problems or addressing complaints.”

— Joseph Jaffe, author and entrepreneur

“Customer service is the new marketing.”

— Jim Bush, EVP at American Express

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

— Warren Buffett, CEO of Berkshire Hathaway

“Make every interaction count. Even the small ones. They are all relevant.”

— Shep Hyken, customer service expert, author, blogger, and speaker

“Customer service is not a department, it’s everyone’s job.”

— Ken Blanchard, leadership and management training provider, author 

“Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.”

— Ron Kaufman, author and educator for uplifting service performance

“Customer service shouldn’t just be a department, it should be the entire company.”

— Tony Hsieh, former CEO of Zappos

“The longer you wait, the harder it is to produce outstanding customer service.”

— Bill Davidow, author, philanthropist, venture investor, and former high-tech business executive

“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

— Jim Rohn, American entrepreneur, author, and motivational speaker

“A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.”

— Christopher McCormick, former CEO of L.L. Bean

“Quality in a service or product is not what you put into it. It is what the customer gets out of it.”

— Peter Drucker, management consultant, educator, and author known as the father of management thinking

“Good customer service costs less than bad customer service.” 

— Sally Gronow, Head of Customer Services at Welsh Water

“Good customer service begins at the top. If your senior people don’t get it, even the strongest links further down the line can become compromised.”

— Richard Branson, Founder of Virgin Group

“There’s a certain way of creating a service, hospitality, and experience that perpetuates people feeling like they matter.”

— Julie Rice, Co-Founder of SoulCycle

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

— Jeff Bezos, Founder and CEO of Amazon

💡 Plaky Pro Tip 

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Customer service quotes for employees

Happy employees feel they are an integral part of the company they work for, and as such, they are motivated to provide excellent service. 

Here is a list of quotes that can motivate both employees and their superiors because it all starts from the top.

“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

— Tom Peters, business author and speaker 

“Happy employees ensure happy customers. And happy customers ensure happy shareholders — in that order.”

— Simon Sinek, author and Inspirational speaker

“Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can’t expect your employees to exceed the expectations of your customers if you don’t exceed the employees’ expectations of management.”

— Howard Schultz, former CEO of Starbucks 

“You are serving a customer, not a life sentence. Learn how to enjoy your work.”

— Laurie McIntosh, facilitator, writer, and editor at Business Training Works

“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.”

— Jim Rohn, American entrepreneur, author, and motivational speaker

“The sole reason we are in business is to make life less difficult for our clients.”

— Matthew Odgers, Founder of Odgers Law Group

“The goal as a company is to have customer service that is not just the best but legendary.”

— Sam Walton, Founder of Walmart

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”

— Henry Ford, Founder of Ford Motor Company

“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”

— Derek Sivers, Founder of CD Baby

“If you take care of your people, your people will take care of your customers and your business will take care of itself.”

— J.W. Marriott, American entrepreneur

“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

— Ian Schafer, CEO of Deep Focus

Customer satisfaction quotes for the retail industry


There is an old Chinese proverb that says: “A man without a smiling face must not open a shop.” 

This is so true and also easy to forget. From the moment customers enter a shop, they need to feel welcomed.

Check out some quotes related to customer satisfaction in the retail industry as it experiences the most interaction with customers.

“Your focus should include creating communities outside of your site for people to connect with you, your products, and others within the community. Ultimately, this ‘outside’ focus will drive people back to your site.”

— Brian Halligan, Co-Founder of HubSpot

“After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.”

— Kōnosuke Matsushita, Founder of Panasonic

“We don’t want to push our ideas onto customers, we simply want to make what they want.”

— Laura Ashley, Welsh fashion designer

“Happy customers are your biggest advocates and can become your most successful sales team.”

— Lisa Masiello, author, Founder of TECHmarc Labs

“Post-purchase dissonance is when the customers regret the product that they have just bought.”

— Pooja Agnihotri, author of 17 Reasons Why Businesses Fail

“The basics of business is to stay as close as possible to your customers, understand their behavior, their preferences, their purchasing patterns, etc.”

— Indra Nooyi, former CEO of PepsiCo

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” 

— Ray Kroc, Founder of McDonald’s

“Quality is remembered long after the price is forgotten.”

— Gucci family slogan

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The power of customer feedback quotes

Customer feedback is an important factor in learning what your customers like or don’t like about your product(s) or service. So, we weren’t surprised that we found a great number of quotes dedicated to this. Check out our choice in the following lines.

“The purpose of a business is to create a customer who creates customers.”

— Shiv Singh, author and marketing and customer experience professional

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

— Jeff Bezos, Founder and CEO of Amazon

“Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.”

— Ross Perot, CEO of Electronic Data Systems & Perot Systems

“Do what you do so well that they will want to see it again and bring their friends.”

— Walt Disney, Founder of The Walt Disney Company

“A customer talking about their experience with you is worth ten times that which you write or say about yourself.”

— David J. Greer, author and business management consultant

“Ask your customers to be part of the solution, and don’t view them as part of the problem.” 

— Alan Weiss, consultant, speaker, and author

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”

— John Russell, former CEO of Harley Davidson

“The customer is always right.”

— Marshall Field, American entrepreneur

“We all need people who will give us feedback. That’s how we improve.”

— Bill Gates, philanthropist and Founder of Microsoft

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”

— Elon Musk, CEO of Tesla Motors

“Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.”

— Marilyn Suttle, Founder of Suttle Enterprises, success coach

“When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction. You will appreciate the importance of this opportunity when you consider that the customer’s alternative option was to desert you for a competitor.”

— Seymour Fine, author of The Marketing of Ideas and Social Issues

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.”

— Dale Carnegie, American writer and lecturer

Treat your customers right quotes


If you treat your customers with respect and let them feel appreciated, they will recognize your effort and return.

Zippia’s customer loyalty statistics show that one bad experience is enough for 80% of customers to switch brands. 

Let’s check out some quotes provided by those who know the tricks of the trade.

“If anybody ever called our number, it would be picked up in less than 2 rings with a friendly voice answering, ‘CD Baby.’ From 7 am to 10 pm, there was always somebody to pick up a call in 2 rings. No voicemail system; no routing to different departments. We treated our customers like our best friends. You don’t route your best friend’s call to an automated system!”

— Derek Sivers, Founder of CD Baby

“Zappos uses call center technology to track average call time per agent. But the goal isn’t to reduce this average — it’s more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.”

— Tony Hsieh, former CEO of Zappos

“At The Ritz-Carlton Hotel Company, we have the motto, ‘We are Ladies and Gentlemen serving Ladies and Gentlemen’.”

— Ritz-Carlton Hotel Company motto

“To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies.”

— Colleen Barrett, Southwest Airlines President Emeritus

“Never underestimate the power of the human element. Whether it’s assisting a guest with a special request or a friendly greeting from staff members in the hallway, the people aspect plays a key role in guest satisfaction and loyalty.”

— Ramez Faza, Sr. Account Manager at J.D. Power and Associates

“Sell good merchandise at a reasonable profit, treat your customers like human beings and they’ll always come back for more.”

— L.L. Bean’s vision statement

“Going above and beyond involves making customers ‘feel special’ and  helping them out even when it may not make sense.” 

— Neil Patel, Co-Founder of KISSmetrics, Crazy Egg, and Hello Bar

“We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.”

— Horst Schulze, CEO of the Capella hotel group and Co-Founder of the Ritz-Carlton Hotel

“Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.”

— Alice Sesay Pope, strategic senior business executive, author, and speaker

“Courteous treatment will make a customer a walking advertisement.”

— James Cash Penney, Founder of JCPenney stores

Funny customer satisfaction quotes

This is the point where we’ll stop listing thought-provoking quotes. 

We have gathered some funny quotes to free our minds and remind you that, even if it often gets exhausting to work in customer service, it gets easier when you find reasons to smile. We hope that you enjoy the quotes.

“Your satisfaction is our top priority. So if you could try to act really satisfied, that would be a big help.”

— Randy Glasbergen, American Cartoonist

“A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.”

— Dave Kerpen, Co-Founder of Likable Media

“Thank you for calling customer service. If you’re calm and rational, press 1. If you’re a whiner, press 2. If you’re a hot head, press 3.”

— Randy Glasbergen, American Cartoonist

“There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell’.”

— Leo Burnett, advertising executive

“Thank you for calling technical support. This call may be monitored so we can play it back at company parties for laughs.”

— Randy Glasbergen, American Cartoonist

“It never ceases to amaze me that companies spend millions to attract new customers (people they don’t know) and spend next to nothing to keep the ones they’ve got! Seems to me the budgets should be reversed!”

— Tom Peters, speaker and author

“I won’t complain. I just won’t come back.”

— Quote from a Brown & Williamson Tobacco Ad

“Customers are like teeth. Ignore them and they’ll go away.” 

— Jerry Flanagan, State Farm Agent

“Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, read Rule 1.”

— Stew Leonard, CEO of Stew Leonard’s

“I empathize with women in their high heels so I’ll be there in my kilt and T-shirt and I’ll walk around all day just to prove that if I can wear the shoes for 36 hours then certainly our customer can wear them.”

— Marc Jacobs, fashion designer

“Sales without Customer Service is like stuffing money into a pocket full of holes.”

— David Tooman, customer service professional

“Laughter is timeless. Imagination has no age. And dreams are forever.”

— Walt Disney, Founder of The Walt Disney Company

Wrapping it up: Customer satisfaction takes over the helm in business management 

Keeping customers satisfied and turning them into loyal ones has become a major challenge for those businesses that want to stay on top.

There are many ways companies keep in touch with their customers and these are also changing depending on the customer preferences.

These quotes are life truths that business masters shared with the world. We hope that you’ll learn from their remarkable experience and refer back to these quotes whenever you need a  dash of motivation or a new motto.

 ✉️ Have you already chosen your favorite quote from our list? If you have, tell us which one it is. In case you have any suggestions, new quotes to add, or any comments on this topic, feel free to email us at blogfeedback@plaky.com, and we may include them in some of our future posts. If you know anyone who would find this text interesting, please share it with them. 

AnaMiljkovic Ana  Miljkovic

Ana Miljkovic is a project management author and researcher at Plaky who enjoys writing articles on diverse project management topics. This way, she manages to link her love of in-depth research, efficient organization, and fine writing. As a former English teacher, she strongly believes reading is one of the best ways to learn. Therefore, the aim of her articles is to simplify complex topics and make them helpful and easy to understand for everyone.