Asana Pricing Plans for 2023: Costs and Value Explained

It can be a challenge to find the right tool that helps you manage your work and doesn’t break the bank — Asana is one of the tools you can consider, if you find its pricing options suitable. 

As advertised, Asana is a project management software that serves as a valuable asset for individuals and teams dealing with busy schedules. Its main goal is to simplify project planning and task assignment. But it goes beyond that. Asana stands out with its integrations, and deadline management features, making it a good solution across companies of varying sizes.

With five distinct pricing plans we explore — Personal, Starter, Advanced, Enterprise, and Enterprise +,  each coming with a comprehensive set of features — our Asana pricing guide is made to assist you in identifying the plan that best suits your specific needs.

How much does Asana cost?

Asana’s pricing starts with a Personal free plan accommodating up to 10 users, which is an excellent option if you’re operating within limitations on your budget for project management software. The initial paid option or the Starter plan, is priced at $10.99 per user per month, or $13.49 per user per month for monthly billing.

For more advanced features, there’s the Advanced plan at $24.99 per user per month (billed at $30.49 monthly). If you’re part of a larger organization with extensive IT and compliance requirements, the Enterprise and Enterprise plus tiers offer custom pricing that can best align with your specific needs. 

So let’s say your organization consist of 20 people and you want to go with Asana’s most popular Starter plan. The cost would be $219,8 USD per month if you opt for annual billing, or $269,8 USD per month if you opt for monthly billing. This amount would go up for a team of 50 users, resulting in a monthly cost of $549,5 USD (if billed annually) or a monthly cost of $674,5 USD (if billed monthly).

Asana’s pricing plans explained

Now, let’s explore Asana’s pricing plans further, detailing the unique features and specifications tailored to different user categories.

Personal plan

Asana’s Personal plan is designed for individuals and small teams looking to organize and manage simple tasks and to-dos. It’s free and can accommodate up to 10 users..

At the Personal level, you get all of the personal features centered around the ability to manage and assign tasks, in addition to access to integrations and board views — here are some of them: 

  • Unlimited projects, tasks, activity log, storage, comments
  • 100MB storage per file
  • List, Board, and Calendar views
  • Multiple select and bulk actions
  • Project Overview and Project Brief
  • iOS and Android mobile apps
  • Time tracking and 100+ free integrations with your preferred apps


However, many businesses perceive Asana’s free plan as relatively straightforward. These are some of the limitations:

  • Timeline View
  • Advanced Reporting
  • Task Dependencies
  • Custom Fields
  • Custom Templates
  • Workload
  • Priority Support

For a larger number of useful project management functionalities, users need to consider the paid versions.

Starter plan

The Starter plan is the first in line of paid plans with a cost of $10.99 per user per month for annual billing or $13.49 per user per month for monthly billing. It is designed to fit the needs of small to medium-sized teams that need to track their projects’ progress and hit deadlines. 

This tier goes beyond what is available on the Personal plan, introducing  essential features for teams with more than 10 members — including the:

  • Timeline and Gantt views, 
  • Task templates, dependencies, and milestones, 
  • Unlimited guest  
  • Unlimited Dashboards
  • Reporting across unlimited projects
  • Advanced search
  • Workflow Builder
  • Custom fields
  • Unlimited free guests
  • Forms
  • Rules
  • Start dates and times
  • Admin Console
  • Private teams and projects

Task dependencies help the coordination of tasks in a specific order, while milestones provide clarity on project goals. Starter plan users also unlock a timeline view using the Gantt format to chronologically visualize tasks with ease and enhance coordination among team members.

Additional features of the Starter plan encompass custom fields, advanced search and reporting, a form builder, private teams and projects, and access to premium content from the company’s training materials. 

We can conclude that the biggest difference between the Personal and Starter plans is that you can access the Workflow Builder to automate key processes, the dashboards and get individualized customer support as well as community support.

Advanced plan

For teams requiring additional features on a larger scale, the Asana Advanced plan becomes the focal point. Priced at $24.99 per user per month for annual billing or $30.49 per user per month for month-to-month subscriptions, this tier is tailored for larger teams seeking enhanced coordination beyond the functionalities within the Asana Starter plan.

For companies aiming to enhance resource management, Asana gives additional value through features like Workloads and Portfolio as well Goals view. The Advanced plan also includes other added functionalities — like forms, proofing, the capability to lock custom fields, and both custom and pre-built automation tools.

Users have the flexibility for unlimited customizations, enabling them to create custom actions, such as flagging incomplete tasks, transferring assignments, and more.

Other features available in this plan include:

  • Custom rules builder
  • Advanced Reporting
  • Time tracking
  • Portfolios
  • Goals
  • Workload
  • Approvals
  • Proofing
  • Lock custom fields
  • Forms branching & customization

The Enterprise plan

For companies that need to coordinate and automate complex work across departments without limits, Asana offers its first Enterprise plan. It’s fully customizable, providing team leaders with access to advanced features. This includes heightened administrative controls, custom branding options, and priority ticket support. 

The Enterprise plan also incorporates top-tier security features, such as two-factor authentication, SSO and SAML 2.0, data export and deletion capabilities, encryption in transit and at rest, cross-regional backups, and the Audit Log API for receiving critical security alerts. It enables advanced integrations with Salesforce, Adobe Creative Cloud, Tableau, Power BINotably, the Enterprise plan is the exclusive tier that includes 24/7 support.

Following the industry norm for Enterprise plans, Asana’s plan does not disclose public pricing. This tier requires contacting the sales department for detailed information.

The Enterprise + plan

The Asana Enterprise+ plan incorporates all the features of the Enterprise plan and offers additional capabilities such as App management, Trusted guest domains, and an Audit log API designed to support SIEM, DLP, archiving, and eDiscovery. 

This plan also contains integrations with various security and privacy tools, including SIEM integration with Splunk, Data loss prevention (DLP) integration with Nightfall, eDiscovery integration with Exterro, Hanzo, Everlaw, Archiving integration with Theta Lake, and the ability to export data via the admin console. 

These improvements provide heightened security, privacy, and customization, making it a good choice for large and complex organizations. 

As for the Enterprise plan and In line with the typical approach for Enterprise plans, Asana does not publicly reveal the pricing for this tier.

What is Asana’s alternative, Plaky?

Plaky is a superior project management software for handling all of your team’s to-dos and projects. It is a flexible and visual tool that enables you to manage people and tasks with ease. 

This Asana alternative offers a robust free plan without any restrictions on users, projects, tasks, or files. 

Plaky addresses a broad spectrum of needs of small to medium-sized businesses and industries, helping them improve operational efficiency and boost overall productivity. With its highly customizable set of features, such as:

  • Countless Table and Kanban views
  • Private views
  • Customizable fields
  • Filter & Sort 
  • Summary row
  • Timeline field
  • Task & board templates
  • Private boards and workspaces
  • Customizable notifications
  • Flexible user profile scheme 
  • Board permissions and much more

it offers ways to arrange and visualize project’s data so that it’s easily accessible and manageable. You can streamline workflows with ease and promote seamless collaboration among team members. You have the option to start from scratch or utilize pre-designed project templates tailored to specific industries like software development, marketing, sales, HR, and more.

Plaky and Asana are two similar solutions with some differences in the basic functionalities. We’ll give you a breakdown of the most important features of the two apps and how they compare.

How do Asana and Plaky compare?

While Asana sets limitations on one of the probably most essential features — which is the number of users — Plaky stands out by providing an unlimited number of users in its free plan.

This means that, unlike Asana — which lets you add only 10 users to your free account — Plaky’s FREE FOREVER plan gives you the freedom to invite as many people as you need.

What you also don’t get in Asana and you have the chance to use even in the Plaky FREE plan is Unlimited workspaces, Multiple assignees and 24/7 support. Plaky is determined that every user should get equal world-class customer support in the process of using the platform. 

Compared to Asana, whose paid plans start at $10.99 USD per user per month (billed annually), Plaky also sets itself apart with its highly competitive pricing — starting at just $3.99 USD per user per month when billed annually (Pro plan) — and an exceptional feature set. All this makes it a compelling choice for teams seeking a cost-effective and powerful project management solution.

Let’s look at an example, to better understand the differences in pricing. 

If you have a team of 50 people, you will need to pay $199,5 USD per month for the Plaky Pro plan (if you choose to be billed annually). On the other hand, with Asana’s Starter plan, your monthly payment will be $549,5 USD for the same number of people.

This is a big difference considering that Plaky offers almost identical features. 

Another significant difference between these two apps is regarding the adoption tendencies. While Asana’s flexibility and complex hierarchy may pose a steeper learning curve, Plaky has a super simple user experience, offering a visual layout making it easy for even inexperienced users of such tools to navigate and utilize effectively.

Regarding collaboration, Plaky, like Asana, emphasizes it with features like file sharing, team communication, comments, mentions and instant notifications. It’s designed for teams to work together seamlessly. 

ENTERPRISE plan in Plaky priced at $8,99 USD provides everything available in the Pro version and additionally comes with fewer or no restrictions on storage per file, custom fields, and activity log history. Moreover, with the paid plans, you gain enhanced board and workspace permissions, allowing you to precisely control the level of access users have to edit and modify the structure, settings, and content of your projects.

Recap

In conclusion, Asana is a robust project management platform best suited for teams and organizations seeking efficient project management, from small-scale collaboration to enterprise-level coordination. It offers a range of pricing plans tailored to diverse team sizes and project complexities. 

The Personal plan suits smaller teams or individuals with basic project management needs, while the Starter plan introduces advanced features that can adapt to the most common project management scenarios within small to medium-sized teams. 

The Advanced plan is ideal for larger teams, bringing additional capabilities such as Workload and Portfolio views. 

For large enterprises with complex requirements, the fully customizable Enterprise and Enterprise plus plans provide advanced security features, custom branding, and 24/7 support. 

Choosing the most suitable plan largely depends on your budget. If you aim to justify your decision in terms of cost-effectiveness, you might explore alternative software options that are budget-friendly yet still offer features to enhance team productivity and streamline organizational tasks. Plaky stands-out here with its flexible features as one of the most budget and user-friendly tool for comprehensive task and project management.

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