Asana Pricing Plans for 2024: Costs and Value Explained

Asana is a project management tool that aims to simplify project planning and task management and serves as a valuable asset for individuals and teams dealing with busy schedules. 

Read this Asana pricing guide to see which of its 5 distinct pricing plans would suit your specific needs best.

Asana pricing - cover

How much does Asana cost?

There are 5 Asana pricing plans in total:

  • Personal,
  • Starter,
  • Advanced,
  • Enterprise, and
  • Enterprise+.

Here’s an Asana pricing comparison based on the platform’s monthly and yearly fees:

Asana priceMonthly priceYearly price
Asana pricing plans
Asana pricing plans (source:

Asana’s pricing plans explained

Now, let’s explore Asana’s pricing plans further, detailing their unique features and specifications tailored to different user categories.

Asana Personal plan

Asana’s Personal plan is free and designed for individuals and small teams looking to organize and manage simple tasks and to-dos. 

The most notable features of Asana’s Personal plan include:

  • Unlimited tasks, projects, messages, and comments,
  • Unlimited assignees, due dates, activity log, and file storage (up to 100 MB per file),
  • Recurring tasks and multi-select and bulk actions,
  • Project overview and list, board, and calendar views,
  • 100+ free integrations,
  • Multi-factor authentication, and more.
Asana board
Asana board (source:

Despite all this, Asana’s Personal plan comes with inconvenient limitations, such as its 10-person user limit. 

The Personal plan also lacks:

  • Advanced search options,
  • Key project management features like Timeline and Gantt views,
  • Custom fields,
  • Private projects and teams,
  • Basic workflow automation features,
  • Google SSO, 
  • Customer success options, and
  • 24/7 and priority support.

💡 Plaky Pro Tip

What is a project timeline and how do you create one for your projects? Read all about it in the guide below:

Asana Starter plan

Asana’s Starter plan is designed for small to medium-sized teams that need to track their projects’ progress and hit every project deadline

Going beyond what is available in the Personal plan, the Starter plan introduces some new features, such as:

  • Timeline and Gantt views,
  • Asana Intelligence features (e.g., smart fields, smart editor, etc.)
  • Task dependencies and a workflow builder,
  • Custom templates and custom fields,
  • Project milestones and dashboards,
  • Advanced search settings,
  • Unlimited free guests,
  • Google SSO,
  • Private teams and admin console,
  • Comment-only and private projects, 
  • Customer success options, and more.
Asana Gantt view
Asana Gantt view (source:

That said, the Starter plan still lacks 24/7 support and comes with certain restrictions, such as:

  • 500-person user limit,
  • A 150 actions per month cap on Asana Intelligence,
  • No Goals or Portfolios,
  • A 250 actions per month cap on automations, and
  • No advanced or universal reporting.

Asana Advanced plan

Asana’s Advanced plan is tailored for larger teams and companies seeking enhanced coordination and work organization beyond the functionalities of Asana’s Starter plan.

To offer additional value to users, the Advanced plan includes everything in the Starter plan plus a few other useful features:

  • Goals and Portfolios,
  • 25K automations per month,
  • Proofing, approvals, and forms with branching logic,
  • Portfolio workload management,
  • Advanced reporting options,
  • Native time tracking, and
  • Locked custom fields.
Asana Goals
Asana Goals (source:

Despite it being one of the top paid plans, Asana’s Advanced plan comes with the following limitations:

  • 500-person user limit,
  • Only 20 portfolios per plan,
  • No workflow bundles,
  • No universal workload management,
  • No advanced security options, and
  • No 24/7 support.

💡 Plaky Pro Tip

Asana Goals is one of the platform’s most coveted features for successful goal-tracking. If you need help setting your goals, read the article below:

Asana Enterprise plan

Since Asana’s Enterprise plan is meant for companies in need of limit-free work coordination and automation, it has a few key enterprise-worthy features, such as:

  • Unlimited user seats,
  • Unlimited essentials and views,
  • Unlimited Asana Intelligence actions and portfolios,
  • Workflow bundles,
  • Universal workload management,
  • Integrations with Salesforce, Tableau, and Power BI,
  • Custom branding,
  • Admin announcements,
  • Project and team membership controls,
  • SAML,
  • Guest invite and mobile data controls, 
  • 24/7 and priority support, and more.
Asana universal workload management
Asana universal workload management (source:

There aren’t any limitations to the Enterprise plan as far as project and task management goes. However, additional privacy and security features are available with the Enterprise+ plan.

Asana Enterprise + plan

Asana’s Enterprise+ plan incorporates all the features of the Enterprise plan and offers additional capabilities, including:

  • Managed workspaces,
  • App management,
  • Trusted guest domains,
  • Data export via the admin console, 
  • Audit log API designed to support SIEM, DLP, archiving, and eDiscovery,
  • SIEM integration (Splunk),
  • eDiscovery integration (Exterro, Hanzo, Everlaw),
  • Data loss prevention integration (Nightfall), and
  • Archiving integration (Theta Lake).

Since these improvements provide heightened security, privacy, and customization, the Enterprise+ plan is a good choice for large and complex organizations. 

Is Asana the right choice for you?

Asana is a robust project management platform best suited for teams and organizations seeking efficient project management — from small-scale collaboration to enterprise-level coordination. 

One of Asana’s fortes is that it offers a range of pricing plans tailored to diverse team sizes and project complexities. What’s more, it provides its users with a whole host of resources for easier use, including live training sessions, video tutorials, and webinars.

However, Asana’s free plan is rather underwhelming as far as features go, so if you want anything beyond a basic project management tool, you have to go for one of the paid plans. 

But even then, Asana proves to be a big investment if you want to use its most convenient features, such as Goals and Portfolios, and have access to 24/7 and priority support. 

What is Asana’s alternative, Plaky?

If Asana is too expensive for your taste, consider Plaky, the superior project management software for handling all of your team’s to-dos and projects.

Example of a Plaky board
Example of a Plaky board

Plaky is an incredibly flexible and visual tool that enables you to manage people and tasks with ease. As a mighty Asana alternative, it also offers a robust free plan that includes:

  • Unlimited users and teams, 
  • Unlimited spaces, boards, and items,
  • Unlimited table and Kanban board views,
  • Unlimited file storage space (10 MB per file),
  • A 7-day activity log,
  • Custom notifications,
  • Google and Apple SSO,
  • 24/7 support, and more.

For an even more user-friendly experience, Plaky also lets users make project boards either from scratch or by utilizing pre-designed project templates tailored to specific industries like software development, marketing, sales, HR, and more.

But that’s not all. 

If you want to take your project management to the next level, opt for one of Plaky’s paid options — Plaky Pro and Plaky Enterprise

Here’s a breakdown of the most notable features of Plaky’s paid plans.

FeaturePlaky Pro planPlaky Enterprise plan
Custom fields per board12Unlimited 
Activity log6 monthsUnlimited 
File size25 MB per file100 MB per file
Closed spaces✔️✔️
Private boards✔️✔️
Bulk actions✔️✔️
Task templates✔️✔️
Custom board templates✔️✔️
Timeline field✔️✔️
Gantt view✔️✔️
PriceStarting at $3.99/user/monthStarting at $8.99/user/month

How do Asana and Plaky compare?

Plaky has fewer restrictions than Asana, especially when it comes to the essentials, like the number of users available with each account.

With its free plan, Plaky allows an unlimited number of users, so you’re free to invite as many people as you need. In contrast, Asana limits you to just 10 people.

Plaky is also known for offering 24/7 support to all users. To compare, Asana offers 24/7 and priority support only with its most expensive plans.

Plaky vs Asana comparison
Plaky vs Asana comparison

Another significant difference is how user-friendly the apps are.

Asana’s flexibility and complex hierarchy may ultimately pose a steeper learning curve. In contrast, Plaky offers a simpler user experience and a beginner-friendly visual layout that makes using the tool practically effortless.

Plaky Kanban board view
Plaky Kanban board view

The biggest difference, though, is the pricing.

Plaky stands out with its competitive pricing, offering an exceptional feature set with its Pro plan starting at $3.99/user/month when billed annually.

Asana’s cheapest paid plan, on the other hand, costs an incredible $10.99/user/month when billed annually, making it a major investment no organization will take lightly. 

The difference in pricing is more pronounced when you compare the annual plans based on your team size.

For example, if you have a team of 50 people, Plaky’s Pro plan would cost you $199.5 per month when billed annually.

However, Asana’s equivalent — the Starter plan — would require a whopping $549.5 per month for the same number of people. That’s a big difference considering Plaky offers almost identical features. 

💡 Plaky Pro Tip

See how Asana stacks against other similar task management tools in the comparisons below:


How much does Asana cost?

Asana’s pricing starts with a Personal free plan that accommodates up to 10 users.

In case you want additional features,  Asana’s monthly pricing for the Starter plan starts at  $10.99 per month when billed annually (or $13.49 per month when billed monthly).

For more advanced features, there’s the Advanced plan, which costs $24.99 per user per month when billed annually (or $30.49 when billed monthly).

To learn more about Asana’s Enterprise pricing, contact Asana’s sales team. 

Is Asana free for personal use?

Yes, Asana has a free plan that’s a solid option for personal use or for small teams looking to improve their task and project management.

Why is Asana so expensive?

In general, Asana might be more expensive than some other task management tools on the market due to the sheer extent of features it offers. 

Asana’s plans aim to address the needs of not only individuals and smaller teams, but also large companies and enterprises. 

Due to this, the platform offers a sizable range of features and can be used for a variety of purposes, e.g., task management, strategic planning, workflow building, and more.

Does Asana offer discounts?

In case you represent a nonprofit organization, academic institution, or library, you can take advantage of Asana’s nonprofit pricing (50% off Starter and Advanced plans). The same discount is available for education customers.

The Asana for Startups discount program also provides discounts on Asana Advanced plans.

Does Asana have a free trial?

Yes, Asana offers a free 30-day trial of its Starter and Advanced plans.

Need a reliable and affordable Asana alternative? Try Plaky

As one of the most popular project management tools today, Asana is a fine choice for organizations looking for scalable software that emphasizes efficient task management and workflow automation.

That said, its high prices and arbitrary limitations may persuade users to explore alternative software options that are more budget-friendly, but still able to enhance team productivity and task organization. 

Due to its highly customizable set of features and easy-to-navigate layout, Plaky is one of the most user-friendly tools you can go for today. 

Thanks to its highly competitive pricing, Plaky also stands out as an attractive option for teams looking for cost-effective and reliable software for comprehensive task and project management. 

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