Aleksandra Sarovic

Aleksandra Šarović moves between marketing, storytelling, and human psychology, always drawn to the art of communication and what makes people tick. With over 15 years of experience spanning traditional, digital, and product marketing, she now leads the Product Marketing team at CAKE.com and manages Plaky, where she blends strategy, creativity,...

Aleksandra Šarović moves between marketing, storytelling, and human psychology, always drawn to the art of communication and what makes people tick. With over 15 years of experience spanning traditional, digital, and product marketing, she now leads the Product Marketing team at CAKE.com and manages Plaky, where she blends strategy, creativity, and a deep understanding of how people work, plan, and collaborate.
She has launched brands, built campaigns, and shaped narratives that turn products into something people actually connect with. Her approach is a mix of research, intuition, and plenty of trial and error. After years of experience, she knows that great marketing isn’t just about data—it’s about understanding people.
Beyond work, she is a writer at heart. A published author, she has written a bestselling book and several award-winning personal growth manuals. Organization, planning, and problem-solving aren’t just concepts she talks about—they’re how she navigates life. That’s why working on a project management platform like Plaky feels like such a natural fit.
Aleksandra earned her Master’s degree in Italian Language and Literature, a journey that took her beyond textbooks and into the heart of Italy itself. Living there, she absorbed not just the language but the rhythm of its culture—where every conversation is an experience, and communication is as much about gestures as it is about words. Whether she’s crafting a marketing strategy, writing, or helping teams collaborate more effectively, she sees communication as the invisible thread that connects everything she does.