160+ Small Business Quotes to Inspire Entrepreneurs

Being your own boss is a serious undertaking that involves many hurdles you have to jump over on a daily basis. From difficult customers and fluctuating markets to inventory management and marketing strategy, things can get overwhelming.

Nevertheless, that feeling you get when you open the doors to your small business and see satisfied customers return is unsurpassed.

Therefore, for all current and future small business owners, we have collected over 160 quotes to lift your can-do attitude whenever it gets tough.

This article covers motivational, support, and funny quotes, as well as quotes on risk-taking, failure, and teamwork that will remind you of why you’re doing what you’re doing and whip up your business enthusiasm. 

Let’s dive in!

Best quotes about small businesses

The following are the best quotes about small businesses as they will remind you how important it is to stay positive, work hard, and love what you do.

“A small business is an amazing way to serve and leave an impact on the world you live in.”

— Nicole Snow, Entrepreneur and Founder of Darn Good Yarn 

“The most successful entrepreneurs I know are optimistic. It’s part of the job description.”

— Caterina Fake, Co-Founder of Flickr

“Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise.”

— Cassey Ho, American social media fitness entrepreneur 

“A big business starts small.”

— Richard Branson, Founder of Virgin Group

“You have to work on the business first before it works for you.”

— Idowu Koyenikan, consultant and book author 

“To be successful, you have to have your heart in your business and your business in your heart.”

— Thomas J. Watson, American businessman, former Chairman and CEO of IBM

“In America, small business is a big deal.” 

— Bob Beauprez, US politician and business entrepreneur

“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” 

—  Mark Zuckerberg, American business magnate

“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!”

‍— Gary Vaynerchuk, Chairman of VaynerX

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” 

— Conrad Hilton, American businessman and Founder of the Hilton Hotels chain

Best small business quotes for motivation

There are days when a business is experiencing rough times due to a project failure, customer complaints, or conflicts within a team. Reasons for setbacks are diverse when you run your own business.

So, if you ever feel like you need a powerful spur to action, read through these motivational quotes and keep going.

“Some people dream of success, while other people get up every morning and make it happen.”

— Wayne Huizenga, American businessman

“Never ever give up! Constant effort is the key to success.”

— Xavier Davis, American jazz pianist and music educator

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

— Rikki Rogers, writer and marketer

“Success is not final; failure is not fatal: it is the courage to continue that counts.”

 — Winston Churchill, former Prime Minister of the UK

“Innovation distinguishes between a leader and a follower.” 

— Steve Jobs, Co-Founder and former CEO of Apple

“Don’t be afraid to give up the good to go for the great.”

— John D. Rockefeller, American business magnate and philanthropist

“The key to success is not through achievement, but through enthusiasm.” 

— Malcolm S. Forbes, American entrepreneur and politician

“You build on failure. Use it as a stepping stone and close the door on the past. Don’t try to forget the mistakes, but don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.” 

— Johnny Cash, musician and author

“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity”

— Albert Einstein, theoretical physicist

Best quotes about starting and running a small business

Knowing how challenging it is to start a business and run it successfully prevents many people from daring to take such a step. 

As per the Bureau of Labor Statistics, around 20% of small businesses fail in their first year of work.

Also, turbulent markets, customer dependence, and lack of funds make the situation less favorable.

However, there will always be pros and cons of owning a small business. Take a look at what some more experienced business people said about getting started:

“Starting a successful business is not tricky. Starting a successful business does not require above average intelligence. Starting a successful business does require having a pig-headed, purpose-driven tenacity about achieving your life goals and fulfilling your life’s vision through providing products and services that offer uncompromising quality in a scalable and duplicatable way.”

— Clay Clark, author of The Wheel of Wealth

“The way to get started is to quit talking and begin doing.”

— Walt Disney, Founder of The Walt Disney Company

“The secret of getting ahead is getting started.”

— Mark Twain, American writer

“Opportunities don’t happen. You create them.”

 — Chris Grosser, realtor and photographer

“My best advice to entrepreneurs is this: forget about making mistakes, just do it.”

 — Ajaero Tony Martins, CEO of POJAS Group of Companies

“Don’t sit down and wait for the opportunities to come. Get up and make them.”

— Madam C.J. Walker, African American entrepreneur, first female self-made millionaire

“First, think. Second, believe. Third, dream. And finally, dare.”

— Walt Disney, Founder of The Walt Disney Company

“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer and have a burning desire to succeed.”

— Dave Thomas, Founder and former CEO of Wendy’s

Best small business quotes about risk-taking

Small business owners are constantly making decisions and doing their best to get their businesses off the ground. To keep up the good work, taking risks is often inevitable. 

Check out the quotes on this topic:

“You can’t be successful in business without taking risks. It’s really that simple.”

— Adena Friedman, President and CEO of NASDAQ

“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.” 

— Charles F. Kettering, American inventor and engineer

“Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.”

— Seth Godin, entrepreneur, author, and speaker

“One way to keep momentum going is to have constantly greater goals.”

— Michael Korda, writer, novelist, and former editor-in-chief of Simon & Schuster

“What would you do if you weren’t afraid?”

— Spencer Johnson, author of Who Moved My Cheese?

“Our greatest glory is not in never falling, but in rising every time we fall.” 

— Oliver Goldsmith, Irish novelist and playwright

“Risk is essential. There is no growth of inspiration in staying within what is safe and comfortable. Once you find out what you do best, why not try something else?”

— Alex Noble, book author

“Risk more than others think is safe. Dream more than others think is practical.”

— Howard Schultz, former CEO of Starbucks

“Be brave. Take risks. Nothing can substitute experience.”

— Paulo Coelho, Brazilian lyricist and novelist

“The biggest risk is not taking any risk.” 

— Mark Zuckerberg, American business magnate

“If you’re not a risk taker, you should get the hell out of business.”

— Ray Kroc, American businessman, former CEO of McDonald’s

Best small business owner quotes 

Entrepreneurship is challenging, and the fact is we can’t all be successful in running a business. It takes strong focus, flexibility, and a growth mindset. 

The quotes below depict this in the best possible way:

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”

— Stephen King, American author of horror, sci-fi, and crime novels

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” 

— Nolan Bushnell, American businessman and Founder of Atari, Inc.

“If you don’t understand the details of your business you are going to fail.”

— Jeff Bezos, Founder and CEO of Amazon

“Making something people want includes making a company that people want to work for.”

— Sahil Lavingia, Founder and CEO of Gumroad

“Find a great mentor, someone who has already been through the many challenges of being an entrepreneur.”

— Jodi Levine, Founder of Supermakeit

“Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

— Victor Kiam, American entrepreneur

“Continuous learning is the minimum requirement for success in any field.”

— Brian Tracy, management guru 

“Don’t find customers for your products, find products for your customers.”

— Seth Godin, entrepreneur, author, and speaker

“Setting goals is the first step in turning the invisible into the visible.”

— Tony Robbins, entrepreneur, book author, and business coach

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”

— Zig Ziglar, American author, salesman, and motivational speaker

“Even if you are on the right track, you’ll get run over if you just sit there.”

— Will Rogers, the cowboy philosopher

“There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.”

— Ronald Reagan, American actor and politician, 40th president of the USA

Best small business quotes about customers

No customers, no business — as simple as that. Customers are immensely important to small businesses, especially if they become loyal ones.

According to the Hubspot article on the state of consumer trends in 2023, 52% of consumers prefer buying a product if they know it is made by a small business. 

We have collected quotes about customers to highlight their value for small businesses.

“The purpose of business is to create and keep a customer.”

— Peter F. Drucker, management consultant, educator, and author known as the father of management thinking

“My advice is to focus on the importance of forging a long-term relationship, whether with colleagues, partners, or customers. It is often easy to get caught up in short-term decisions.”

— Sheila Lirio Marcelo, Founder of Care.com and CEO of Proof of Learn

“If you are not taking care of your customer, your competitor will.” 

— Bob Hooey, Canadian speaker, trainer, and author

“Listen to your customers deeply, or you will have none.” 

— Bryan Clayton, Co-Founder of GreenPal

“Make the customer the hero of your story.” 

— Ann Handley, book author and owner of MarketingProfs

“Everything starts with the customer.”

— Lou Gerstner, former CEO of IBM

“The relationships created between customers and those that work in independent business frequently go beyond just purchases — it becomes familial.”

— Rembert Browne, writer

“Wonder what your customer really wants? Ask. Don’t tell.” 

— Lisa Stone, Co-Founder and CEO of BlogHer

“Always begin with: ‘So that I can better serve you, do you mind if I ask a few questions?’”

— Jodie Shaw, Chief Marketing Officer at The Alternative Board

Best small business quotes about customer service

The quality of customer service usually determines whether a customer returns. Customer service is therefore a vital part of the business strategy for both big and small businesses. 

Small businesses can offer customers a more personal and friendly service. It is this amiable relationship that counts most. 

So, have a look at some customer service quotes and remind yourself of the importance of being devoted to both your business and customers.

“A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.”

— Henry Ford, Founder of Ford Motor Company

“Business is all about relationships, how well you build them determines how well they build your business.”

— Brad Sugars, Founder and CEO of ActionCOACH

“Great customer service is a critical competitive advantage for a business.”

— Steve Benson, editorial cartoonist

“Customer service is an opportunity to exceed your customer’s expectations.”

— John Jantsch, Founder of Duct Tape Marketing 

“Know your communities well! Ask your customers questions and get feedback, get to know them and their needs, chat with other small businesses, work together, and above all: support each other!”

— Andrew Young, Owner of Bubble and Brown Bakery

“The golden rule for every business is this: Put Yourself in your customer’s place.”

— Orison Swett Marden, American inspirational author

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000.”

— Jeff Bezos, Founder and CEO of Amazon

“Business is not just doing deals; business is having great products, doing great engineering and providing tremendous service to customers. Finally, business is a cobweb of human relationships.”

— Henry Ross Perot, business magnate

Best short small business quotes

The quotes given below are short and concise, but they convey powerful messages. They’re catchy, and you’ll certainly choose your favorite one. 

“What helps people, helps business.”

— Leo Burnett, Advertising Executive and Founder of Leo Burnett Worldwide

“I never dreamed about success — I worked for it.”

— Estée Lauder, Founder of the Estée Lauder Companies

“A goal without a plan is just a wish.”

— Antoine De Saint-Exupéry, French writer, poet, aristocrat, and journalist

“I don’t believe in luck, I believe in preparation.”

— Bobby Knight, former basketball coach

“Business is the salt of life.”

— Jeff Rich, author

“In the middle of difficulty lies opportunity.”

— Albert Einstein, theoretical physicist

“Never let success get to your head and never let failure get to your heart.”

— Ziad K. Abdelnour, panelist and speaker, author of Economic Warfare

“If you can dream it, you can do it.” 

— Walt Disney, Founder of The Walt Disney Company

“Capital isn’t scarce. Vision is.”

— Sam Walton, Founder of Walmart

“To win big, you sometimes have to take big risks.”

— Bill Gates, philanthropist and Founder of Microsoft

“Satisfaction is a rating. Loyalty is a brand.”

— Shep Hyken, customer service expert, author, blogger, and speaker

“By failing to prepare you are preparing to fail.”

— Benjamin Franklin, American polymath, one of the Founding Fathers of the United States

Best small business quotes for inspiration

A lack of inspiration is not surprising, especially if your business demands creativity and innovation. 

Have a look at our choice of quotes that will provide you with a burst of energy and stimulate your creative thinking.

“Whenever you see a successful business, someone once made a courageous decision.”

— Peter F. Drucker, management consultant, educator, and author known as the father of management thinking

“Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to win again, you are going to be a champion someday.” 

— Wilma Rudolph, American sprinter

“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” 

— Josh James, American entrepreneur, Founder of Domo and Omniture

“If we did all the things we were capable of, we would astound ourselves.”

— Thomas A. Edison, American inventor and businessman

“Don’t count the days, Make the days count.”

— Muhammad Ali, professional boxer

“Never give up. Today is hard and tomorrow will be worse, but the day after tomorrow will be sunshine.” 

— Jack Ma, Co-Founder of Alibaba Group

“Believe you can and you’re halfway there.”

— Theodore Roosevelt, 26th president of the USA

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” 

— Jack Welch, former CEO of GE

“I don’t know the word ‘quit.’ Either I never did, or I have abolished it.” 

— Susan Butcher, American dog musher

“The journey of a thousand miles begins with one step.”

— Lao Tzu, Chinese philosopher 

Best ‘thank you for supporting my small business’ quotes

Small business owners usually give their blood, sweat, and tears to get their business up and running. 

When you support small businesses, you help their owners make a living for themselves and their families. 

Here are some quotes expressing the importance of supporting small businesses.

“When you support handmade, you are not just supporting a person, small business, family, our economy; you are purchasing a small part of an artist’s heart.” 

— Unknown

“The best time to support small businesses is always today.”

— Gisele Barreto Fetterman, American activist, Founder of Free Store 15104

“Alone we can do so little; together we can do so much.”

— Helen Keller, American author, political activist, and lecturer

“When you support a small business, you support a dream.”

— Unknown

“If we want to have these amazing small businesses, we need to actively seek out and support those who put their necks on the line to chase down a dream. Sometimes it may be a bit faster to zip through the drive-through line, but I can almost guarantee that the personal service and higher quality product will be worth the extra minute it may take. It could be a lasting relationship that holds more value in the long run.”

— Branch Street Coffee Roasters

“Independent businesses make neighborhoods healthy; they ground them.”

— Bernie Telsey, Founder of Telsey + Company

“When you support an independent business, you’re supporting a true reflection of the person or people behind it.”

 — Stella Ishii, Founder of 6397 and The News

“Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores — these didn’t come out of nowhere.” 

— Paul Ryan, American politician

“I always take the time to eat well and eat locally because it’s common sense.”

— Ellen Page, actress

“When I go to a new place, I’ll find the locally made natural lip balms and buy them as my little memento.” 

— Betsy Hodges, American politician

Best quotes about small business success

Success is hard to achieve and even harder to maintain. Also, success is perceived in different ways depending on how we feel about it and what it means to us. 

Those who succeed never give up and are determined to overcome obstacles. Here are some quotes explaining what success is and how to reach it.

“You never achieve real success unless you like what you are doing.”

— Dale Carnegie, writer and lecturer

“Action is the foundational key to all success.”

— Pablo Picasso, Spanish painter and sculptor

“There are no secrets to success. It is the result of preparation, hard work and learning from failure.” 

— Colin Powell, American politician

“Success is the child of drudgery and perseverance. It cannot be coaxed or bribed. Pay the price and it’s yours.” 

— Orison Swett Marden, American inspirational author

“Success usually comes to those who are too busy to be looking for it.”

— Henry David Thoreau, American naturalist and philosopher

“In order to succeed, we must first believe that we can.”

— Nikos Kazantzakis, Greek writer and journalist

“I attribute my success to this: I never gave or took any excuse.”

— Florence Nightingale, founder of modern nursing and social reformer

“I couldn’t wait for success, so I went ahead without it.”

— Jonathan Winters, American comedian

“Don’t worry about being successful, but work toward being significant and the success will naturally follow.”

— Oprah Winfrey, American host and producer 

“Failure is the condiment that gives success its flavor.”

— Truman Capote, American novelist

“To be successful, you must act big, think big and talk big.” 

— Aristotle Onassis, Greek shipping magnate

“A man can succeed at almost anything for which he has unlimited enthusiasm.” 

— Charles M. Schwab, American steel magnate

“Success is the sum of small efforts – repeated day in and day out.”

— Robert Collier, American writer

“If you really look closely, most overnight successes took a long time.”

— Steve Jobs, Co-Founder and former CEO of Apple

Best small business quotes about teamwork

Hiring employees and training them is never easy for small business owners. It is very difficult to find the right people who will give their best and work as a part of a team. 

Teamwork is an essential element in growing a business, and the support of co-workers is invaluable. 

Take a look at some of the quotes on teams and teamwork.

“There’s nothing wrong with staying small. You can do big things with a small team.”

— Jason Fried, Founder and CEO at 37signals (makers of Basecamp and HEY)

“Make your team feel respected, empowered and genuinely excited about the company’s mission.”

— Tim Westergen, Founder of Pandora

“You don’t build a business. You build the people, and people build the business.”

— Zig Ziglar, American author, salesman, and motivational speaker

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”

— Andrew Carnegie, Scottish-American industrialist and philanthropist

“Great things in business are never done by one person. They are done by a team of people”

— Steve Jobs, Co-Founder and former CEO of Apple

“The greatest ability in business is to get along with others and to influence their actions. A chip on the shoulder is too heavy a piece of baggage to carry through life.”

— John Hancock, statesman and President of the Second Continental Congress

“Help your team feel more connected to your company by incorporating the right digital technology tools into their workflow.”

— Andrea Meyer, speaker and author

“Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important.” 

— Chieu Cao, Co-Founder of Perkbox

“There is something artificial when everyone is agreeing with each other. It’s useful to indulge people who don’t agree, and see their viewpoint or force yourself to explain things better.”

— David O. Sacks, an entrepreneur and founder of Yammer

“Employees want to feel inspired by their leaders… hire individuals who will lead by example.” 

— Jody Kohner, VP of Employee Marketing & Engagement at Salesforce

Best small business quotes for encouragement 

There are many quotes full of life wisdom that we all sometimes need to hear. These can encourage us and put us back on track if we ever lose sight of what is important.

Here are some of them. 

“Plan for what is difficult while it is easy. Do what is great while it is small.” 

— Sun Tzu, Chinese strategist, writer, and philosopher

“If a man knows not to which port he sails, no wind is favorable.”

— Seneca the Younger, Roman philosopher

“Small opportunities are often the beginning of great enterprises.”

— Demosthenes, Greek statesman and orator

“Chase the vision, not the money, the money will end up following you.”

— Tony Hsieh, former CEO of Zappos

“The difference between who you are and who you want to be is what you do.” 

— Bill Phillips, American entrepreneur and author

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

— Abraham Lincoln, American politician, 16th president of the USA

“Patience: This is the greatest business asset. Wait for the right time to make your moves.”

— Jean Paul Getty, petrol industrialist

“The best way to predict the future is to create it.”

— Peter F. Drucker, management consultant, educator, and author known as the father of management thinking

“The best preparation for tomorrow is doing your best today.”

— H. Jackson Brown, Jr., American author

“The secret of business is to know something that nobody else knows.”

— Aristotle Onassis, Greek shipping magnate

“The man who has confidence in himself gains the confidence of others.”

— Hasidic Proverb

“There’s no luck in business. There’s only drive, determination and more drive.”

— Sophie Kinsella, author

“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.”

— Harold S. Geneen, former President of the ITT Corporation

“As consumers, we have so much power to change the world by just being careful in what we buy.” 

— Emma Watson, actress

“Life is not always a matter of holding good cards, but sometimes playing a poor hand well.”  

— Jack London, American novelist and social activist

Best small business failure quotes

The success or failure of a small business depends on its ability to adapt, learn from mistakes, and recover as quickly as possible. 

There is no success without failure, but every day brings new opportunities to make changes and grow. 

Take comfort in the following quotes because even the most successful business people have made mistakes and failed. The point is — they never gave up. 

“Don’t worry about failure; you only have to be right once.”

— Drew Houston, entrepreneur, Co-Founder and CEO of Dropbox

“Failure will never overtake me if my determination to succeed is strong enough.”

— OG Mandino, American author and salesman

“Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”

— Jeff Bezos, Founder and CEO of Amazon

“How many people are completely successful in every department of life? Not one. The most successful people are the ones who learn from their mistakes and turn their failures into opportunities.”

— Zig Ziglar, American author, salesman, and motivational speaker

“Failure is not to be feared. It is from failure that most growth comes.”

— Dee Hock, Founder and former CEO of the Visa credit card association

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”

— Jeff Bezos, Founder and CEO of Amazon

“You have to see failure as the beginning and the middle, but never entertain it as an end.”

— Jessica Herrin, Founder and CEO of Stella & Dot

“Failure is simply the opportunity to begin again, this time more intelligently.”

— Henry Ford, Founder of Ford Motor Company

“I have not failed. I’ve just found 10,000 ways that won’t work.”

— Thomas A. Edison, American inventor and businessman

“Failure is success if we learn from it.” 

— Malcolm S. Forbes, American entrepreneur and politician

“It’s hard to beat a person who never gives up.” 

— George Herman Ruth (Babe), American baseball player 

“There is only one thing that makes a dream impossible to achieve: The fear of failure.”

— Paulo Coelho, Brazilian lyricist and novelist

Best funny small business quotes

Is there a better way to end this article than by presenting some funny quotes? Have a look at these quotes and remember — all work and no play makes Jack a dull boy. 

“If you don’t drive your business, you will be driven out of business.” 

— B.C. Forbes, financial journalist and Founder of Forbes magazine

“Don’t watch the clock; do what it does. Keep going.”

— Sam Levenson, humourist, writer, teacher, television host, and journalist

“I started my first business when I was 19. I learned a valuable lesson as a small business owner. You are the first one to work, last one to leave, and last one to be paid.” 

— Kevin McCarthy, American politician

“Whether you think you can, or you think you can’t, you’re right.”

— Henry Ford, Founder of Ford Motor Company

“Work 9-to-5, spend a couple of hours with your family, 7 to 2 am is plenty of time to do damage.”

— Gary Vaynerchuk, Chairman of VaynerX

“When you buy from a small business, an actual person does a little happy dance.”

— Unknown

“The elevator to success is out of order. You’ll have to use the stairs… one step at a time.” 

— Joe Girard, American salesman, motivational speaker, and author

“People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily.”

— Zig Ziglar, American author, salesman, and motivational speaker

“The only place where success comes before work is in the dictionary.” 

— Vince Lombardi, football coach

“The only way around is through.”

— Robert Frost, American poet

“Either you run the day, or the day runs you.” 

— Jim Rohn, American entrepreneur, author, and motivational speaker

“The bad news is time flies. The good news is you’re the pilot.”

— Michael Altshuler, serial entrepreneur and sales expert

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