Business
Expert advice and practical tips on how to tackle various business tasks.
7-Step Guide to Marketing Campaign Management
Marketing campaign management is a complex endeavor. Learn how you can nail it in our 7-step guide.
Asynchronous Communication: What It Is & How to Use It
Asynchronous communication is predominantly used by remote teams and teams working across time zones since it does not require teamwork in real time.
Lead Tracking 101: 4 Steps to Turning Leads Into Sales
Lead tracking is the process of monitoring potential customers and analyzing their needs with the aim of eventually converting them into paying customers.
How to (Painlessly) Scale a Business: A 3-Step Success Guide
A fast-growing business can easily crumble under pressure without a scalable infrastructure to support it. Luckily, there’s a painless solution to your problem.
Turning a (Great) Idea Into Reality: How & Why We Built Plaky
The journey of project management software — how Plaky went from an idea to a tool we use on a daily basis.
Long-Term Career Goals: 15 Examples and How to Achieve Them
15 long-term career goals examples · 1. Become proficient at a new skill · 2. Switch careers · 3. Grow your business network
20 Short-Term Career Goals to Help You Boost Your Career (+ Tips & Examples)
20 short-term goals for work: 1. Obtain a professional certificate, 2. Expand your industry-related knowledge, 3. Improve your performance metrics
What Is CRM (Customer Relationship Management)?
CRM refers to processes and tools used to centralize and manage customer interactions to increase sales and customer satisfaction.
Best States to Start a Small Business in 2023: Ranked
Colorado is the best state to start a business in 2023 thanks to its low taxes, stable economy, high GDP per capita, and high business survival rate.
Lead Management: Definition, Principles, Steps and Tips
Lead management allows you to track leads and efficiently direct your marketing and sales efforts. Learn more about how to properly manage leads here.
What Is Upselling? Definition, Examples, and Expert Tips
Upselling is a sales technique that involves trying to sell a higher-end version of the product or service a customer is looking to buy.
What is Cold Calling? (Tips and Scripts Included)
Cold calling refers to a salesperson contacting a customer who has had no previous experience with the company.