{"id":6412,"date":"2024-02-29T15:47:46","date_gmt":"2024-02-29T15:47:46","guid":{"rendered":"https:\/\/plaky.com\/blog\/?p=6412"},"modified":"2024-10-15T00:00:00","modified_gmt":"2024-10-15T00:00:00","slug":"company-slogans","status":"publish","type":"post","link":"https:\/\/plaky.com\/blog\/company-slogans\/","title":{"rendered":"The 115 Best Company Slogans and Taglines of All Time"},"content":{"rendered":"\n

Imagine you\u2019ve been trying to build a brand for years \u2014 but still, no one really knows about it. <\/p>\n\n\n\n

And\u2026even if someone knows your brand\u2019s name, they\u2019re not really sure what it\u2019s about, or what you do!<\/p>\n\n\n\n

This is the risk of inadequate slogans and taglines, and yes \u2014 it\u2019s more severe than it seems. <\/strong><\/p>\n\n\n\n

When you hear the words \u201cI\u2019m lovin\u2019 it.\u201d, the first thing that comes to mind is probably McDonald\u2019s. <\/p>\n\n\n\n

This is because McDonald\u2019s put a lot of effort into making a powerful slogan and built their marketing around it appropriately. Their slogan is recognizable, simple, and above all \u2014 catchy!<\/p>\n\n\n\n

Well, if you want your brand to create a slogan that is as influential as this one, you need to learn from the best. <\/p>\n\n\n\n

So, here, we\u2019ve collected 115 of the best slogans we could find, analyzed the 15 very best, and offered some tips on how you can make a great slogan yourself!<\/p>\n\n\n

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\"Company<\/figure>\n<\/div>\n\n\n

Top 15 best company slogans and taglines<\/h2>\n\n\n\n

While many companies have great slogans that are still stuck in our heads, these are our top 15 \u2014 the best-written and most famous company slogans that we think excel in every category.<\/p>\n\n\n\n

Levi\u2019s: \u201cQuality never goes out of style.\u201d<\/em><\/h3>\n\n\n\n

Levi\u2019s hit the mark with this clear and clever slogan. It assures the customer of the most important thing \u2014 however fashion changes, for Levi\u2019s, quality always comes first.<\/p>\n\n\n\n

Take note of the emphasis on \u201cquality\u201d in this slogan. It\u2019s the first word you read, and it\u2019s the word you come back to after seeing the rest of the sentence. It seems they put as much care into the quality of this slogan as they do in their products.<\/p>\n\n\n\n

Netflix: \u201cSee what\u2019s next.\u201d<\/em><\/h3>\n\n\n\n

This slogan perfectly encapsulates the spirit of watching Netflix. It\u2019s simple, but it still manages to speak to the company\u2019s goals, as well as the customers\u2019 needs.<\/p>\n\n\n\n

Watching Netflix, you will always find yourself wanting to \u201csee what\u2019s next<\/em>\u201d \u2014 whether it\u2019s one more episode or a new movie. At the same time, Netflix is asking you to check out when the next big show or movie will be available to watch.<\/p>\n\n\n\n

MasterCard: \u201cThere are some things money can\u2019t buy. For everything else, there\u2019s MasterCard.\u201d<\/em><\/h3>\n\n\n\n

Emotional slogans that appeal to human core values are very effective \u2014 and MasterCard uses this appeal in a rather smart way.<\/p>\n\n\n\n

Its slogan starts with a message all of us can get behind, which highlights the only part of life where MasterCard isn\u2019t usable. And then it boldly reassures us it can help with everything else.<\/p>\n\n\n\n

By accepting a flaw \u2014 that isn\u2019t actually a flaw, as it\u2019s not MasterCard\u2019s intended use \u2014 the slogan highlights the following statement even more.<\/p>\n\n\n\n

Red Bull: \u201cRed Bull gives you wings.\u201d<\/em><\/h3>\n\n\n\n

What does it feel like to have a surge of energy? The answer to this question is exactly what an energy drink company should take advantage of \u2014 and Red Bull did just that.<\/p>\n\n\n\n

Not only does this slogan simply and creatively invoke the feeling of elation when using the product, but it also gives way to some pretty creative and fun Red Bull commercials and ads. Coupled with their signature animation style, this slogan is bound to get stuck in your head.<\/p>\n\n\n\n

IMAX: \u201cThink big.\u201d<\/em><\/h3>\n\n\n\n

IMAX brought us an evolution in the film industry. Thanks to IMAX, we can watch movies of a quality we\u2019ve never seen before. It\u2019s only appropriate that their slogan reflects this innovative spirit.<\/p>\n\n\n\n

Emotionally, it does just that \u2014 thinking big can refer to seeking knowledge and innovation. But, it\u2019s also a bit of a wordplay, as we see movies on a \u201cbig\u201d screen. So, it creates a semantic connection that appeals to customers.<\/p>\n\n\n\n

Lay\u2019s: \u201cBetcha can\u2019t eat just one.\u201d<\/em><\/h3>\n\n\n\n

Here\u2019s a slogan that knows its customers well. A simple message that rings true to everyone\u2019s experience with Lay\u2019s product \u2014 potato chips.<\/p>\n\n\n\n

It also serves as a subtle challenge to the reader, like a call to action, daring the customer to try the product. Coupled with a casual tone and a direct approach, it makes for one of the best company slogans of all time.<\/p>\n\n\n\n

Airbnb: \u201cBelong anywhere.\u201d<\/em><\/h3>\n\n\n\n

Airbnb uses its slogan perfectly to show the experience it wants to give to its customers. And, just 2 words were more than enough for that message.<\/p>\n\n\n\n

First, to \u201cbelong\u201d is to feel at home \u2014 and that\u2019s exactly how Airbnb wants its customers to feel when they reside in a rented property.<\/p>\n\n\n\n

Second, \u201canywhere\u201d implies that Airbnb offers services worldwide. Concise and effective!<\/p>\n\n\n\n\n

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Ferrari: \u201cWe are the competition.\u201d<\/em><\/h3>\n\n\n\n

Ferrari decided to go for a bold statement that resonates with what the customers want out of it \u2014 a powerful car. As Ferrari was first made to be a race car, competition is resonant with the brand itself.<\/p>\n\n\n\n

Besides that, the word \u201ccompetition\u201d implies something to be wary of, to look out for, and very often \u2014 the standard a brand sets for others to reach. Ferrari, in their slogan, claims to be just this and promises the quality worthy of such a name.<\/p>\n\n\n\n

Samsung: \u201cDo what you can\u2019t.\u201d<\/em><\/h3>\n\n\n\n

Samsung made a slogan that wants their customers to know just what the product is offering, while still hitting a personal note. <\/p>\n\n\n\n

We use smartphones for many different things, like taking photos, communicating, scheduling, etc. Listing all of them, or picking some of them as the most important ones for a slogan, would not be optimal. <\/p>\n\n\n\n

So, Samsung thought of a creative way to tell us what we can use the product for \u2014 without listing every single little use case.<\/p>\n\n\n\n

Kodak: \u201cShare moments. Share life.\u201d<\/em><\/h3>\n\n\n\n

This is an example of an expertly used emotional note in a slogan.<\/p>\n\n\n\n

Kodak decided to touch on the main reason we take photos. They pull the strings on our nostalgia and our wish to commemorate important moments in our lives. <\/p>\n\n\n\n

The tone of the slogan serves as a call to action. It invites you to use Kodak\u2019s products to fulfill these emotions that the slogan made you feel.<\/p>\n\n\n\n

KitKat: \u201cHave a break. Have a KitKat.<\/em>\u201d<\/h3>\n\n\n\n

KitKat cleverly mixes knowing your audience with some wordplay for a fun and memorable slogan.<\/p>\n\n\n\n

They went back to what the product was all about \u2014 having a snack. A great excuse to jog over to the vending machine and take a short break.<\/p>\n\n\n\n

Additionally, the fact that you should break the chocolate bar when you open it gives the slogan that wordplay kick it needs and boosts it into our top 15.<\/p>\n\n\n\n

PlayStation: \u201cLive in your world. Play in ours.<\/em>\u201d<\/h3>\n\n\n\n

Hitting a similar note as the MasterCard slogan, PlayStation aims to first connect to its audience emotionally.<\/p>\n\n\n\n

However, this works out even more in PS\u2019s favor, as a lot of its player base is already emotionally attached to their favorite games.<\/p>\n\n\n\n

Then, they nail it by emphasizing the clear purpose of their service, which doubles as a call to action. <\/p>\n\n\n\n

IKEA: \u201cThe wonderful everyday.<\/em>\u201d<\/h3>\n\n\n\n

Trying to connect to your audience on an emotional level while conveying what your product is for is rather challenging \u2014 unless you\u2019re IKEA.<\/p>\n\n\n\n

They emulate something that everyone wants \u2014 for every day to be wonderful. <\/p>\n\n\n\n

And where will you spend that every day? In your home, filled with IKEA\u2019s wonderful furniture. Their promise is tall but effective.<\/p>\n\n\n\n

Maybelline: \u201cMaybe she\u2019s born with it. Maybe it\u2019s Maybelline.<\/em>\u201d<\/h3>\n\n\n\n

Maybelline makes a bold and straightforward promise in this slogan. They will make you beautiful and special, but it\u2019ll look natural \u2014 it\u2019ll look like it\u2019s you.<\/p>\n\n\n\n

As they take this stance, they connect the audience being special with their product being special, and blur the line between the two. <\/p>\n\n\n\n

Spice it up with a bit of wordplay, and Maybelline has a slogan that nearly everyone has heard at some point.<\/p>\n\n\n\n

Washington Post: \u201cDemocracy dies in darkness.<\/em>\u201d<\/h3>\n\n\n\n

A news organization is bound to have a great slogan, and The Washington Post does not disappoint. <\/p>\n\n\n\n

It\u2019s a blunt and simple declarative sentence that tells you exactly<\/em> why their newspaper is important. And we think that\u2019s what makes it stand out. Instead of leaving an impression or establishing an emotional connection, this slogan lets the audience know why this company needs<\/em> to exist. That\u2019s what makes it so powerful!<\/p>\n\n\n\n

Empower your team with Plaky<\/a><\/p>\n\n\n\n

Top 100 company slogans and taglines to learn from<\/h2>\n\n\n\n

Even though the 15 slogans above are cr\u00e8me de la cr\u00e8me, we\u2019ve found 100 more catchy slogans that still serve as amazing marketing tools for their respective brands.<\/p>\n\n\n\n

We\u2019ve also further divided them into categories \u2014 not every slogan serves the same purpose, after all.<\/p>\n\n\n\n

Hopefully, this will help you zoom in on the kind of slogan that\u2019s right for your company.<\/p>\n\n\n\n

42 famous company slogans<\/h3>\n\n\n\n

To start with the broadest category, these are slogans that are simply effective. They did their job and pushed the companies they represent to new heights of memorability.<\/p>\n\n\n\n

Brand or product name<\/strong><\/th>Company slogan<\/strong><\/th><\/tr><\/thead>
VISA<\/td>\u201cEverywhere you want to be.\u201d<\/em><\/td><\/tr>
Microsoft<\/td>\u201cBe what\u2019s next.\u201d<\/em><\/td><\/tr>
Electronic Arts<\/td>\u201cWe exist to inspire the world to play.\u201d<\/em><\/td><\/tr>
Purina<\/td>\u201cYour pet, our passion.\u201d<\/em><\/td><\/tr>
Nokia<\/td>\u201cConnecting people.\u201d<\/em><\/td><\/tr>
De Beers<\/td>\u201cA diamond is forever.\u201d<\/em><\/td><\/tr>
Nike<\/td>\u201cJust do it.\u201d<\/em><\/td><\/tr>
Apple<\/td>\u201cThink different.\u201d<\/em><\/td><\/tr>
Target<\/td>\u201cExpect more. Pay less.\u201d<\/em><\/td><\/tr>
L’Or\u00e9al<\/td>\u201cBecause you\u2019re worth it.\u201d<\/em><\/td><\/tr>
Vrbo<\/td>\u201cWe have a place for everyone.\u201d<\/em><\/td><\/tr>
TikTok<\/td>\u201cMake every second count.\u201d<\/em><\/td><\/tr>
United Airlines<\/td>\u201cFly the friendly skies.\u201d<\/em><\/td><\/tr>
Walmart<\/td>\u201cSave money. Live better.\u201d<\/em><\/td><\/tr>
Puma<\/td>\u201cWe are forever faster.\u201d<\/em><\/td><\/tr>
Gillette<\/td>\u201cThe best a man can get.\u201d<\/em><\/td><\/tr>
Canon<\/td>\u201cSee what we Mean.\u201d<\/em><\/td><\/tr>
Amazon<\/td>\u201cWork hard. Have fun. Make history.\u201d<\/em><\/td><\/tr>
Philips<\/td>\u201cInnovation and you.\u201d<\/em><\/td><\/tr>
Disneyland<\/td>\u201cThe happiest place on Earth.\u201d<\/em><\/td><\/tr>
Google<\/td>\u201cDo the right thing.\u201d<\/em><\/td><\/tr>
American Express<\/td>\u201cDon\u2019t live life without it.\u201d<\/em><\/td><\/tr>
UPS<\/td>\u201cWhat can brown do for you?\u201d<\/em><\/td><\/tr>
Dollar Shave Club<\/td>\u201cShave time. Shave money.\u201d<\/em><\/td><\/tr>
The New York Times<\/td>\u201cAll the news that\u2019s fit to print.\u201d<\/em><\/td><\/tr>
Uber<\/td>\u201cMove the way you want.\u201d<\/em><\/td><\/tr>
Vans<\/td>\u201cOff the wall.\u201d<\/em><\/td><\/tr>
Reebok<\/td>\u201cBe more human!\u201d<\/em><\/td><\/tr>
Adidas<\/td>\u201cImpossible is nothing.\u201d<\/em><\/td><\/tr>
Avis<\/td>\u201cWe try harder.\u201d<\/em><\/td><\/tr>
Canon<\/td>\u201cSee impossible.\u201d<\/em><\/td><\/tr>
Chanel<\/td>\u201cShare the fantasy.\u201d<\/em><\/td><\/tr>
Spotify<\/td>\u201cMusic for every mood.\u201d<\/em><\/td><\/tr>
MasterCard<\/td>\u201cPriceless.\u201d<\/em><\/td><\/tr>
Huawei<\/td>\u201cDreams inspire creativity.\u201d<\/em><\/td><\/tr>
Pampers<\/td>\u201cPeaceful nights, playful days.\u201d<\/em><\/td><\/tr>
eBay<\/td>\u201cBuy it. Sell it. Love it.\u201d<\/em><\/td><\/tr>
Panasonic<\/td>\u201cA better life, a better world.\u201d<\/em><\/td><\/tr>
HP<\/td>\u201cKeep reinventing.\u201d<\/em><\/td><\/tr>
Dell<\/td>\u201cEvery little thing is everything.\u201d<\/em><\/td><\/tr>
Discovery<\/td>\u201cExplore your world.\u201d<\/em><\/td><\/tr>
Starbucks<\/td>\u201cCoffee that inspires.\u201d<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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