{"id":4004,"date":"2023-09-19T11:57:41","date_gmt":"2023-09-19T11:57:41","guid":{"rendered":"https:\/\/plaky.com\/blog\/?p=4004"},"modified":"2024-12-30T00:00:00","modified_gmt":"2024-12-30T00:00:00","slug":"what-is-upselling","status":"publish","type":"post","link":"https:\/\/plaky.com\/blog\/what-is-upselling\/","title":{"rendered":"What Is Upselling? Definition, Examples, and Expert Tips"},"content":{"rendered":"\n<p>When a customer comes into your store, do you just help them find what they\u2019re looking for, or do you help them find what they <em>actually<\/em> need?<\/p>\n\n\n\n<p>Getting to know your customers is a key part of sales \u2014 it not only improves your customer relations but also helps your sales team learn about the customers\u2019 pain points.<\/p>\n\n\n\n<p>The thing is, customers usually settle for \u201c<em>good enough and cheaper,<\/em>\u201d even if this means they won\u2019t get the best product for their needs.&nbsp;<\/p>\n\n\n\n<p>The key is in selling a product or service that solves their problem, even if it\u2019s a more costly solution. That is the goal of <strong>upselling<\/strong>.<\/p>\n\n\n\n<p>While it benefits both you and the customer, the advantages of upselling might not always seem obvious to the customer \u2014 so you need to use this technique carefully.&nbsp;<\/p>\n\n\n\n<p>That said, let\u2019s dive into what upselling is and how you can use it to boost your sales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1-1024x512.png\" alt=\"Upselling - cover\" class=\"wp-image-9780\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1-1024x512.png 1024w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1-300x150.png 300w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1-768x384.png 768w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1-18x9.png 18w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-cover-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"what-is-upselling\" class=\"wp-block-heading\">What is upselling?<\/h2>\n\n\n\n<p><strong>Upselling is a sales technique that involves trying to make a better sale by offering a higher-end, upgraded version of a product or service.<\/strong> It\u2019s one of the best techniques you can use to directly increase your sales revenue.<\/p>\n\n\n\n<p>Upselling requires you to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get to know your customer,&nbsp;<\/li>\n\n\n\n<li>Understand their needs and pain points better, and&nbsp;&nbsp;<\/li>\n\n\n\n<li>Suggest an upgraded product or an add-on that can help alleviate those pain points.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, when selling a phone, you might suggest one that has a higher quality camera or better storage \u2014 because that\u2019s what your customer might need and you want to make them happy.<\/p>\n\n\n\n<p>Obviously, this also means that upselling is extra work. So \u2014 does that make it good or bad?<\/p>\n\n\n\n<p>In reality, upselling is almost never harmful to your business. If you just explore your opportunities and time your upselling efforts well, you won\u2019t have to worry about that extra work.<\/p>\n\n\n\n\n<div class=\"container plaky-gradient-default pt-5 ps-lg-5 z-0 mb-5 pb-lg-4 pr-0\" >\n    <div class=\"d-flex flex-column flex-lg-row align-items-center justify-content-center justify-content-lg-between gap-1 gap-lg-5\">\n        <div class=\"banner-text text-center text-lg-start text-white\">\n            <span class=\"translation-block lh-1 fs-16 text-white\">\n                Free CRM software            <\/span>\n            <p class=\"translation-block mw-300 fs-12 mb-2\">Track client information and improve customer relationships with Plaky by CAKE.com.<\/p>\n            <div class=\"cta-btns pt-4 d-flex align-items-center justify-content-center justify-content-lg-start gap-4 mb-4 mb-lg-0\">\n                <a aria-label=\"Sign up\" href=\"https:\/\/app.plaky.com\/signup\" class=\"btn rounded py-1 px-2 fs-12 btn-light\">\n                    Sign up                <\/a>\n                                <a aria-label=\"Learn more\" class=\"text-white px-2 fs-12\" target=\"_blank\" href=\"https:\/\/plaky.com\/crm\">\n                    Learn more                <\/a>\n                            <\/div>\n        <\/div>\n        <picture>\n            <source srcset=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/default@2x.png 2x\" alt=\"Plaky logo\" media=\"(min-width: 998px)\" \/>\n            <img decoding=\"async\" class=\"max-w-350 img-fluid px-lg-0\" src=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/default.png\" alt=\"Plaky screenshot\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n\n\n    \n\n\n\n<p>The major benefits of upselling include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increasing sales revenue<\/strong> \u2014<strong> <\/strong>When you upsell, you always sell at a higher price, which means more profits. But, you can also upsell to past clients and get more sales on the existing customer base.<\/li>\n\n\n\n<li><strong>Boosting <\/strong><a href=\"https:\/\/cake.com\/blog\/jovana-kandic-customer-retention-satisfaction-challenges\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>customer retention<\/strong><\/a>\u2014If your upsell is successful, you\u2019ll have a satisfied customer \u2014 and a satisfied customer easily becomes a recurring one. To achieve this, your communication skills need to be on point.<\/li>\n\n\n\n<li><strong>Improving your company\u2019s reputation and brand awareness<\/strong> \u2014 Customer satisfaction also improves your brand\u2019s reputation. Whether it\u2019s from word-of-mouth or an online review, a happy customer will always bring in more.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"what-is-the-difference-between-upselling-and-cross-selling\" class=\"wp-block-heading\">What is the difference between upselling and cross-selling?<\/h3>\n\n\n\n<p><strong>Cross-selling involves offering customers additional products that are complementary to the one you\u2019re originally selling.&nbsp;<\/strong><\/p>\n\n\n\n<p>Upselling refers to trying to make a better sale by selling a higher quality version of the product, while cross-selling means selling multiple products.<\/p>\n\n\n\n<p>You can think of upselling as quality selling and cross-selling as quantity selling.<\/p>\n\n\n\n<p>For example, a salesperson using upselling might suggest a better-quality washing machine with an integrated dryer.&nbsp;<\/p>\n\n\n\n<p>On the other hand, a cross-selling salesperson might recommend a more affordable washing machine, and then offer a drying machine on top of that.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"1024\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling-659x1024.png\" alt=\"The differences between upselling and cross-selling\" class=\"wp-image-9849\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling-659x1024.png 659w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling-193x300.png 193w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling-768x1193.png 768w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling-8x12.png 8w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Upselling-vs-cross-selling.png 950w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-element-caption\">The differences between upselling and cross-selling<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"upselling-examples\" class=\"wp-block-heading\">Upselling examples<\/h2>\n\n\n\n<p>Upselling is great for your business, but not everything can be sold using this technique. So, we\u2019ve gathered some examples of the most appropriate products to upsell.<\/p>\n\n\n\n<h3 id=\"example-1-technology\" class=\"wp-block-heading\">Example #1: Technology<\/h3>\n\n\n\n<p>Almost anything that involves technology is easy to upsell \u2014 phones, laptops, PCs, TVs, and even appliances like dishwashers and washing machines all fall under this category.&nbsp;<\/p>\n\n\n\n<p>Tech products have a wide range of features, so you have a lot of room to zoom in on specific pain points. Most come in many versions focused on specific features as well \u2014 for example, a work laptop vs. a gaming laptop.<\/p>\n\n\n\n<p>While interacting with the customer, you want to determine which feature(s) you can focus on and try to sell an upgraded version of the product accordingly.<\/p>\n\n\n\n<p>Some technology upsells would be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A phone service provider offering a better phone when a client is renewing their contract,<\/li>\n\n\n\n<li>Offering a higher-end camera to a film studio, with a higher shutter speed for fast-paced scenes, and<\/li>\n\n\n\n<li>Offering an architecture student a higher-end laptop that can handle rendering more efficiently.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"example-2-service-industries\" class=\"wp-block-heading\">Example #2: Service industries<\/h3>\n\n\n\n<p>Upselling is very common in the service industry and can be easily spotted in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurants,&nbsp;<\/li>\n\n\n\n<li>Hotels,<\/li>\n\n\n\n<li>Airlines,&nbsp;<\/li>\n\n\n\n<li>Spas,<\/li>\n\n\n\n<li>Cinemas, etc.<\/li>\n<\/ul>\n\n\n\n<p>Some of the upselling opportunities in service industries include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A hotel offering a better room for a similar price or added services with the room for a minor increase in price,<\/li>\n\n\n\n<li>Airlines offering a higher-class ticket with more comfortable seating, or<\/li>\n\n\n\n<li>A restaurant offering the week\u2019s special to a customer, when they\u2019ve been thinking about a cheaper meal with the same protein.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"example-3-software\" class=\"wp-block-heading\">Example #3: Software<\/h3>\n\n\n\n<p>Like physical tech products, software comes with many features to focus on when upselling.&nbsp;<\/p>\n\n\n\n<p>However, software has a significant advantage over physical products. For instance, it can have a free version. This option shows people what they can expect from a product while leaving room for upgrading to the features hidden behind a paywall.<\/p>\n\n\n\n<p>Once the customer notices they would benefit from a paid feature, upselling will go extremely smoothly.<\/p>\n\n\n\n<p>Software upselling opportunities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A video subscription service offering higher-quality videos in higher-paid plans,&nbsp;<\/li>\n\n\n\n<li>Any software company offering a premium plan to get rid of ads in its app, and<\/li>\n\n\n\n<li>A cloud-based software company offering more storage space with its premium plans.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"additional-upselling-examples\" class=\"wp-block-heading\">Additional upselling examples<\/h3>\n\n\n\n<p>Some examples of upselling outside of these 3 categories could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Car dealerships offering a higher-quality vehicle that uses less gas and is more eco-friendly,<\/li>\n\n\n\n<li>A real estate agent offering a better apartment in the client\u2019s desired neighborhood as a larger unit would be better for a family,<\/li>\n\n\n\n<li>An optics store offering prescription glasses with blue light filters instead of the regular ones with no filter, and<\/li>\n\n\n\n<li>A furniture upholstering service offering higher-quality materials to their customers, listing comfort or easier maintenance as reasons for the upgrade.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\ud83d\udca1 <strong>Plaky Pro Tip<\/strong><\/p>\n\n\n\n<p>If you want to learn more about sales and its importance, check out this helpful article for sales project managers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/plaky.com\/blog\/sales-project-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Project Management Explained (+ Examples &amp; Techniques)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 id=\"4-steps-to-successful-upselling\" class=\"wp-block-heading\">4 steps to successful upselling<\/h2>\n\n\n\n<p>When upselling, you don\u2019t want to jump straight into promoting the higher-quality product \u2014 that might actually push the customer away.<\/p>\n\n\n\n<p>Instead, you need to be careful with your approach by dividing your upsell into 4 steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on the original purchase,<\/li>\n\n\n\n<li>Find a good upsell,<\/li>\n\n\n\n<li>Introduce the upsell, and<\/li>\n\n\n\n<li>Follow up after the sale.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"step-1-focus-on-the-original-purchase\" class=\"wp-block-heading\">Step #1: Focus on the original purchase<\/h3>\n\n\n\n<p>If you want to upsell, you need a customer who wants to buy something lower-quality first. So, the first step of upselling is to actually <strong>give the customer what they originally intended to buy.<\/strong><\/p>\n\n\n\n<p>This is the perfect time to focus on your customer\u2019s needs \u2014 find pain points that they\u2019re trying to resolve with the product. You may want to ask yourself:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Why do they need this product?&nbsp;<\/em><\/li>\n\n\n\n<li><em>What results are they expecting from it?&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<p>The answers can range from something small \u2014 like wanting a good phone camera \u2014 to something more serious \u2014 like needing new software for their company.<\/p>\n\n\n\n<p>From here on, you\u2019ll know what to focus on when upselling.<\/p>\n\n\n\n<h3 id=\"step-2-find-a-good-upsell\" class=\"wp-block-heading\">Step #2: Find a good upsell<\/h3>\n\n\n\n<p>Now that you\u2019re aware of your customer\u2019s needs, you\u2019re ready to <strong>find a better alternative<\/strong> for them.&nbsp;<\/p>\n\n\n\n<p>Ideally, you\u2019ll find an alternative that improves the quality of the initial product exactly where the customer needs it \u2014 but that\u2019s less likely.<\/p>\n\n\n\n<p>Instead, focus on finding a solution that improves on what they need and changes as little as possible where they don\u2019t need it.<\/p>\n\n\n\n<p>Familiarity is important to customers, so if you suggest an upgrade that varies too much from the original buy, they\u2019re less likely to accept it.<\/p>\n\n\n\n<p>This is also the step where you <strong>decide whether you want to upsell or cross-sell.<\/strong><\/p>\n\n\n\n<p>There are 3 major indicators of this decision:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What\u2019s in your inventory <\/strong>\u2014 If you don\u2019t have any complementary items in your store, you can\u2019t cross-sell. Think carefully about what you can offer to your customers.<\/li>\n\n\n\n<li><strong>What brings the largest profit<\/strong> \u2014 If selling a better-quality PC brings a larger profit than trying to cross-sell more RAM to go with the initial PC, go for the upsell when appropriate.<\/li>\n\n\n\n<li><strong>What the customer needs <\/strong>\u2014 Most importantly, learn from your customer\u2019s wishes. Analyze their needs, and you\u2019ll know what decision is best.<\/li>\n<\/ul>\n\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/app.plaky.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Track your inventory with Plaky<\/a><\/p>\n\n\n\n<h3 id=\"step-3-introduce-the-upsell\" class=\"wp-block-heading\">Step #3: Introduce the upsell<\/h3>\n\n\n\n<p>In this step, you want to <strong>pitch a higher-quality product to your customer<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Again, the information from the previous step will be crucial here. Reference your conversations and explain <em>why<\/em> this product is more useful to them than the one they originally planned on buying.&nbsp;<\/p>\n\n\n\n<p>For example, imagine that you\u2019re selling a PC to a customer who wants to play plenty of video games. During the conversation, you\u2019ve concluded that ample storage and a good graphics card are what you should focus on.&nbsp;<\/p>\n\n\n\n<p>When pitching this upsell, introduce the customer to the idea that less than a year from now, they might need to buy additional storage or a better graphics card to accommodate their needs.&nbsp;<\/p>\n\n\n\n<p>Instead of spending more money over an extended period, wouldn\u2019t it be better to just get a higher-quality product now as a long-term investment?<\/p>\n\n\n\n<p>If your communication with the customer flows successfully, by this point, you\u2019ve earned their trust. So, if you suggest a change, they will be more likely to consider it.<\/p>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\ud83d\udca1 <strong>Plaky Pro Tip<\/strong><\/p>\n\n\n\n<p>Just like upselling is a delicate process, so is deciding on how to price your products. Check out this article on the best pricing strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/plaky.com\/blog\/pricing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">17+ Pricing Strategies: The Ultimate Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"step-4-follow-up-after-the-sale\" class=\"wp-block-heading\">Step #4: Follow up after the sale<\/h3>\n\n\n\n<p>Following up is crucial to a successful sale, as it showcases client loyalty and further personalizes the interaction.<\/p>\n\n\n\n<p>It\u2019s important that every customer feels appreciated and seen. To achieve this, you need to make sure not to cut contact as soon as you get their money.<\/p>\n\n\n\n<p>Follow up with your customer to see if they\u2019re satisfied with their product, or if they\u2019re having any difficulties you could help with. This goes a long way to increasing customer retention and boosting your reputation.<\/p>\n\n\n\n\n<div class=\"container plaky-gradient-landing-1 pt-5 ps-lg-5 z-0 mb-5  \" >\n    <div class=\"d-flex flex-column flex-lg-row align-items-center justify-content-center justify-content-lg-between gap-1 gap-lg-5\">\n        <div class=\"banner-text text-center text-lg-start text-white\">\n            <span class=\"translation-block lh-1 fs-16 text-white\">\n                Sales management software            <\/span>\n            <p class=\"translation-block mw-300 fs-12 mb-2\">Manage leads and track the customer onboarding cycle with Plaky by CAKE.com.<\/p>\n            <div class=\"cta-btns pt-4 d-flex align-items-center justify-content-center justify-content-lg-start gap-4 mb-4 mb-lg-0\">\n                <a aria-label=\"Sign up\" href=\"https:\/\/app.plaky.com\/signup\" class=\"btn rounded py-1 px-2 fs-12 btn-light\">\n                    Sign up                <\/a>\n                                <a aria-label=\"Learn more\" class=\"text-white px-2 fs-12\" target=\"_blank\" href=\"https:\/\/plaky.com\/sales\">\n                    Learn more                <\/a>\n                            <\/div>\n        <\/div>\n        <picture>\n            <source srcset=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-1@2x.png 2x\" alt=\"Plaky logo\" media=\"(min-width: 998px)\" \/>\n            <img decoding=\"async\" class=\"max-w-350 img-fluid \" src=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-1.png\" alt=\"Plaky screenshot\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n\n\n    \n\n\n\n<h2 id=\"6-expert-upselling-tips-tricks-and-tactics\" class=\"wp-block-heading\">6 expert upselling tips, tricks, and tactics<\/h2>\n\n\n\n<p>Upselling can be tricky to navigate, and if it goes wrong, a salesperson may come across as pushy.&nbsp;<\/p>\n\n\n\n<p>To help you approach it correctly, we\u2019ve decided to gather some expert tips on how to improve your upselling technique.<\/p>\n\n\n\n<h3 id=\"tip-1-personalize\" class=\"wp-block-heading\">Tip #1: Personalize<\/h3>\n\n\n\n<p>Many sales strategies include personalization as an effective way of selling your product, but upselling <em>depends <\/em>on it.&nbsp;<\/p>\n\n\n\n<p>We spoke with <a href=\"https:\/\/venturesmarter.com\/author\/jon-morgan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Morgan<\/a>, a CEO of a leading consulting firm with over 9 years of consulting experience, on this topic, and he believes you should make every sale specific to the customer:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"299\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png\" alt=\"Jon Morgan\" class=\"wp-image-4003\" style=\"width:416px;height:auto\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png 289w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot-12x12.png 12w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>\u201cTailoring your upsell offers to each customer&#8217;s specific needs and preferences is crucial. Utilize customer data and purchase history to recommend relevant products or services. By demonstrating that you understand their unique requirements, you increase the likelihood of a successful upsell.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you want the customer to buy the upsell, <strong>you need to understand what they want<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Otherwise, if you try to offer them something they neither want nor need, you have no chance of making a successful sale \u2014 but you increase your chances of aggravating them.<\/p>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\ud83d\udca1 <strong>Plaky Pro Tip<\/strong><\/p>\n\n\n\n<p>If you want to improve your customer relationship management, you might want to consider using a CRM template to help you track customer interactions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/plaky.com\/templates\/deals\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Template<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"tip-2-provide-social-proof\" class=\"wp-block-heading\">Tip #2: Provide social proof<\/h3>\n\n\n\n<p>Before buying, customers have a tendency to check reviews of that product or service first. After all, when you decide to commit to something, you want to feel like you\u2019re making the right decision.&nbsp;<\/p>\n\n\n\n<p>Jon explains how you can help the customers out in this process:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"299\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png\" alt=\"Jon Morgan\" class=\"wp-image-4003\" style=\"width:416px;height:auto\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png 289w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot-12x12.png 12w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em><em>\u201cShare customer reviews and success stories related to your upsell options. When potential buyers see that others have benefited from the upsell, it builds trust and confidence in their decision to upgrade.\u201d<\/em><\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The reputation of your product or service matters. So, you want to pay attention to it and always bring its benefits to the spotlight.<\/p>\n\n\n\n<h3 id=\"tip-3-highlight-the-value-it-could-bring-them\" class=\"wp-block-heading\">Tip #3: Highlight the value it could bring them<\/h3>\n\n\n\n<p>Have you ever seen a commercial for a new phone where they listed feature after feature after feature, and thought to yourself \u2014<em> why would I even need this?&nbsp;<\/em><\/p>\n\n\n\n<p>Well, your customers will more often than not think this way.&nbsp;We spoke to <a href=\"https:\/\/www.linkedin.com\/in\/franksondors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frank Sondors<\/a>, a SaaS founder with a mission to revolutionize sales, who explained why it\u2019s important to highlight the upsell\u2019s value:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors.jpg\" alt=\"\" class=\"wp-image-9755\" style=\"width:416px;height:auto\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors.jpg 750w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-300x300.jpg 300w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-150x150.jpg 150w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-12x12.jpg 12w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>\u201cThe key to a successful upsell is making it relevant by adding value. Customers don\u2019t want to feel like they\u2019re being sold to \u2014 they want to feel like the offer genuinely enhances what they\u2019re already getting. <\/em><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><em>One trick I\u2019ve seen work well is tying the upsell to a specific problem the customer has. For example, we worked with a SaaS company that introduced an AI-powered analytics add-on to their base subscription. Instead of pitching it as \u201cextra,\u201d the sales team framed it as a way to save time analyzing data manually. This approach boosted upsell rates by 20%.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Basically, focus more on the <em>why<\/em> than the <em>what.<\/em>&nbsp;<\/p>\n\n\n\n<p>Using the example of selling a washing machine with dryer capabilities, you may want to explain how having a 2-in-1 appliance saves space in your home. Alternatively, you can emphasize the fact that air drying becomes difficult in the winter months.<\/p>\n\n\n\n<h3 id=\"tip-4-help-your-customers-get-used-to-the-product\" class=\"wp-block-heading\">Tip #4: Help your customers get used to the product<\/h3>\n\n\n\n<p>A more high-end product usually means more features and capabilities. Many customers might be intimidated by all these features and wish to stay within the comfort zone of what they know, refusing the upsell.<\/p>\n\n\n\n<p>To tackle this issue, Jon suggests you encourage customers to learn about the new product:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"299\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png\" alt=\"Jon Morgan headshot\" class=\"wp-image-4003\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png 289w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot-12x12.png 12w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>\u201cOffer training and support resources for the upsell. If customers feel they will receive adequate assistance in implementing or using the additional product or service, they are more likely to commit to the upsell.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you reassure them by offering help and assistance, the upsell won\u2019t seem as scary, allowing the customer to continue with the buying process with less stress.<\/p>\n\n\n\n\n<div class=\"container plaky-gradient-landing-3 pt-5 ps-lg-5 z-0 mb-5  \" >\n    <div class=\"d-flex flex-column flex-lg-row align-items-center justify-content-center justify-content-lg-between gap-1 gap-lg-5\">\n        <div class=\"banner-text text-center text-lg-start text-white\">\n            <span class=\"translation-block lh-1 fs-16 text-white\">\n                Free CRM software            <\/span>\n            <p class=\"translation-block mw-300 fs-12 mb-2\">Track client information and improve customer relationships with Plaky by CAKE.com.<\/p>\n            <div class=\"cta-btns pt-4 d-flex align-items-center justify-content-center justify-content-lg-start gap-4 mb-4 mb-lg-0\">\n                <a aria-label=\"Sign up\" href=\"https:\/\/app.plaky.com\/signup\" class=\"btn rounded py-1 px-2 fs-12 btn-light\">\n                    Sign up                <\/a>\n                                <a aria-label=\"Learn more\" class=\"text-white px-2 fs-12\" target=\"_blank\" href=\"https:\/\/plaky.com\/crm\">\n                    Learn more                <\/a>\n                            <\/div>\n        <\/div>\n        <picture>\n            <source srcset=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-3@2x.png 2x\" alt=\"Plaky logo\" media=\"(min-width: 998px)\" \/>\n            <img decoding=\"async\" class=\"max-w-350 img-fluid \" src=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-3.png\" alt=\"Plaky screenshot\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n\n\n    \n\n\n\n<h3 id=\"tip-5-maintain-communication-with-customers\" class=\"wp-block-heading\">Tip #5: Maintain communication with customers<\/h3>\n\n\n\n<p>Customers like to feel appreciated \u2014 which is why good customer service is the pillar of every business. So, you want to make sure they know you weren\u2019t just going to take their money and disappear. Jon explains how to follow up:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"299\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png\" alt=\"Jon Morgan headshot\" class=\"wp-image-4003\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot.png 289w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Jon-Morgan-headshot-12x12.png 12w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>\u201cAfter the initial purchase, maintain communication with the customer. Send targeted emails or notifications about relevant upsell opportunities, especially when new features or products are introduced.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s say, a couple of weeks ago, you successfully sold a paid plan for photo editing software. You tried talking the client into upgrading to a higher-tier plan, but they don\u2019t need any of the features that it offers.<\/p>\n\n\n\n<p>Since then, your company has rolled out new features on the higher-tier plan. So, you contact the client again, and \u2014 the new features are just what they were missing. They decide to upgrade, and your upsell is successful.<\/p>\n\n\n\n<p>On the other hand, if there\u2019s a separate product or service that has been rolled out, and it could be complementary to something you sold \u2014 it\u2019s a good opportunity to cross-sell.<\/p>\n\n\n\n<p>This is why maintaining communication with existing customers is so important.<\/p>\n\n\n\n<h3 id=\"tip-6-time-your-upsell\" class=\"wp-block-heading\">Tip #6: Time your upsell<\/h3>\n\n\n\n<p>Deciding what time is appropriate to upsell is a must \u2014 poor timing can close the door on that sale forever.<\/p>\n\n\n\n<p>According to Frank, the best time to upsell is when the customer knows the value of both products:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors.jpg\" alt=\"\" class=\"wp-image-9755\" style=\"width:416px;height:auto\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors.jpg 750w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-300x300.jpg 300w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-150x150.jpg 150w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Frank-Sondors-12x12.jpg 12w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em><em>\u201cTiming is everything. Upselling works best after the customer has experienced value from the initial purchase, not at the moment of sale. Train your team to listen for opportunities in conversations, such as when a customer mentions a challenge your additional offering could solve. It\u2019s about meeting needs, not hard-selling products.\u201d<\/em><\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If the customer knows the value they can get from your original product, your upsell just builds on that value.&nbsp;<\/p>\n\n\n\n<p>Of course, this comes easier with subscription-based software, where you can delay the upsell until your customer learns the value \u2014 and the limitations \u2014 of a lower-tier subscription.<\/p>\n\n\n\n<p>Still, you can highlight value with any type of product, e.g., by having test products available in the store or by improving your conversational skills.<\/p>\n\n\n\n\n<div class=\"container plaky-gradient-landing-4 pt-5 ps-lg-5 z-0 mb-5  \" >\n    <div class=\"d-flex flex-column flex-lg-row align-items-center justify-content-center justify-content-lg-between gap-1 gap-lg-5\">\n        <div class=\"banner-text text-center text-lg-start text-white\">\n            <span class=\"translation-block lh-1 fs-16 text-white\">\n                Sales management software            <\/span>\n            <p class=\"translation-block mw-300 fs-12 mb-2\">Manage leads and track the customer onboarding cycle with Plaky by CAKE.com.<\/p>\n            <div class=\"cta-btns pt-4 d-flex align-items-center justify-content-center justify-content-lg-start gap-4 mb-4 mb-lg-0\">\n                <a aria-label=\"Sign up\" href=\"https:\/\/app.plaky.com\/signup\" class=\"btn rounded py-1 px-2 fs-12 btn-light\">\n                    Sign up                <\/a>\n                                <a aria-label=\"Learn more\" class=\"text-white px-2 fs-12\" target=\"_blank\" href=\"https:\/\/plaky.com\/sales\">\n                    Learn more                <\/a>\n                            <\/div>\n        <\/div>\n        <picture>\n            <source srcset=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-4@2x.png 2x\" alt=\"Plaky logo\" media=\"(min-width: 998px)\" \/>\n            <img decoding=\"async\" class=\"max-w-350 img-fluid \" src=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-4.png\" alt=\"Plaky screenshot\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n\n\n    \n\n\n\n<h2 id=\"keep-track-of-your-upselling-opportunities-with-plaky-by-cake-com\" class=\"wp-block-heading\">Keep track of your upselling opportunities with Plaky by CAKE.com<\/h2>\n\n\n\n<p>As mentioned throughout this article, a big part of upselling is <strong>knowing your client<\/strong>.&nbsp;<\/p>\n\n\n\n<p>But, when you\u2019re dealing with lots of clients, all with personal info that you need to remember \u2014 <em>how do you even keep track of all of them?<\/em><\/p>\n\n\n\n<p>For this, we\u2019d recommend our project management software, <a href=\"https:\/\/plaky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plaky<\/a> by <a href=\"https:\/\/cake.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAKE.com<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/app.plaky.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Try Plaky by CAKE.com for free<\/a><\/p>\n\n\n\n<p>In Plaky, you can create a customized board to track customer info that\u2019s necessary for <em>your <\/em>sales team.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019ve got a software company \u2014 selling a video editing app. There are many things you need to track about your clients, e.g.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name,&nbsp;<\/li>\n\n\n\n<li>Company,<\/li>\n\n\n\n<li>Position,<\/li>\n\n\n\n<li>Phone number,<\/li>\n\n\n\n<li>Email, and<\/li>\n\n\n\n<li>Pain points.<\/li>\n<\/ul>\n\n\n\n<p>You can store all of this info in a single board even if you sign up for Plaky\u2019s free plan \u2014 which offers unlimited boards, tasks, users, and up to 6 custom fields. Just enough!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky-1024x643.png\" alt=\"Tracking upselling opportunities in Plaky project management software\" class=\"wp-image-9756\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky-1024x643.png 1024w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky-300x189.png 300w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky-768x483.png 768w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky-18x12.png 18w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2023\/09\/Keep-your-client-info-a-single-click-away-with-Plaky.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Keep your client info a single click away with Plaky<\/figcaption><\/figure>\n<\/div>\n\n\n<p>No more scribbling client info on random pieces of paper, then realizing you accidentally threw them away because you last talked to the client <em>weeks<\/em> ago. Instead, you can have your client information neatly organized in Plaky and available at all times to your whole team.<\/p>\n\n\n\n<p>Information <em>needs<\/em> to be shared with your team in sales \u2014 everyone learns from each other\u2019s successes and failures. So now that you have pain points in one place, if you get a new paid plan feature that helps a certain pain point, anyone can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact one of your current free plan clients,&nbsp;<\/li>\n\n\n\n<li>Catch up easily, and&nbsp;<\/li>\n\n\n\n<li>Upsell them to a paid plan.<\/li>\n<\/ul>\n\n\n\n<p>And yes, if you need to store more client info \u2014 like how they came into contact with the sales team, or how likely they were to accept an upsell \u2014 you can check out one of <a href=\"https:\/\/plaky.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Plaky\u2019s paid plans<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans-1024x642.png\" alt=\"Plaky's pricing plans\" class=\"wp-image-9736\" srcset=\"https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans-1024x642.png 1024w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans-300x188.png 300w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans-768x481.png 768w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans-18x12.png 18w, https:\/\/plaky.com\/blog\/wp-content\/uploads\/2024\/12\/Plakys-pricing-plans.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Plaky\u2019s pricing plans\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p><em>Need someone to keep track of your clients while you do the heavy lifting? Say no more. Sign up for a free Plaky account today.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/app.plaky.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with Plaky by CAKE.com<\/a><\/p>\n\n\n\n\n<div class=\"container plaky-gradient-bundle pt-5 ps-lg-5 z-0 mb-5  \" >\n    <div class=\"d-flex flex-column flex-lg-row align-items-center justify-content-center justify-content-lg-between gap-1 gap-lg-5\">\n        <div class=\"banner-text text-center text-lg-start text-white\">\n            <span class=\"translation-block lh-1 fs-16 text-white\">\n                3 CAKE.com products for the price of 1            <\/span>\n            <p class=\"translation-block mw-300 fs-12 mb-2\">Take advantage of the full CAKE.com Bundle and add time tracking and team communication software to further boost your team\u2019s performance.<\/p>\n            <div class=\"cta-btns pt-4 d-flex align-items-center justify-content-center justify-content-lg-start gap-4 mb-4 mb-lg-0\">\n                <a aria-label=\"Sign up\" href=\"https:\/\/cake.com\/try\" class=\"btn rounded py-1 px-2 fs-12 btn-light\">\n                    Sign up                <\/a>\n                                <a aria-label=\"Learn more\" class=\"text-white px-2 fs-12\" target=\"_blank\" href=\"https:\/\/cake.com\/bundle\">\n                    Learn more                <\/a>\n                            <\/div>\n        <\/div>\n        <picture>\n            <source srcset=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/bundle@2x.png 2x\" alt=\"Plaky logo\" media=\"(min-width: 998px)\" \/>\n            <img decoding=\"async\" class=\"max-w-350 img-fluid \" src=\"https:\/\/plaky.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/bundle.png\" alt=\"Plaky screenshot\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n\n\n    \n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upselling is a sales technique that involves trying to sell a higher-end version of the product or service a customer is looking to buy.<\/p>\n","protected":false},"author":18,"featured_media":9784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/comments?post=4004"}],"version-history":[{"count":38,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/posts\/4004\/revisions"}],"predecessor-version":[{"id":16748,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/posts\/4004\/revisions\/16748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/media\/9784"}],"wp:attachment":[{"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/media?parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/categories?post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plaky.com\/blog\/wp-json\/wp\/v2\/tags?post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}